A data profile of the people who buy, follow and care about Kekal in Indonesia — modelled from more than twelve digital signal sources. Kekal has an estimated audience of 46,265 people in Indonesia.
Kekal has an estimated audience of 46,265 people in Indonesia. 39.1% are female, 60.9% are male, average age 25.3. Top brand affinities: Manchester United F.C., Arsenal F.C., Real Madrid Club de Fútbol, Street food, Internet meme.
Top brand affinities include Manchester United F.C., Arsenal F.C., Real Madrid Club de Fútbol, with strongest over-indexing on Manchester United F.C. (2.81× the country average).
Demographically, the Kekal audience skews more male with an average age of 25.3, and over-indexes on personality traits such as Extroversion, Tradition.
The typical Kekal fan in Indonesia is more male, around 25.3 years old, with strong Extroversion tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the Kekal profile in Indonesia.
39.1% are female, 60.9% are male, average age 25.3.
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 25.3 |
| Estimated audience size | 46,265 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 32% | |
| 30-39 | 15% | |
| 40-49 | 0% | |
| 50+ | 0% |
The strongest cross-interests of the Kekal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handball | Sports | 9.32× | ||
| 02 | Tabloid (newspaper format) | Literature | 6.71× | ||
| 03 | Internet service provider | Technology & Electronics | 6.58× | ||
| 04 | Virtual reality | Technology & Electronics | 5.58× | ||
| 05 | WWE | Sports | 4.81× | ||
| 06 | Arsenal F.C. | Sports | 4.36× | ||
| 07 | Video blog | Internet & Social Media | 3.91× | ||
| 08 | Internet meme | Internet & Social Media | 3.81× | ||
| 09 | Street food | Food & Beverages | 3.25× | ||
| 10 | Soap opera | Movies & TV | 2.90× | ||
| 11 | A.S. Roma | Sports | 2.88× | ||
| 12 | Manchester United F.C. | Sports | 2.81× | ||
| 13 | Volleyball | Sports | 2.55× | ||
| 14 | Telecommunication | Technology & Electronics | 2.35× | ||
| 15 | Heavy metal music | Music & Radio | 2.32× | ||
| 16 | Juventus FC | Sports | 2.28× | ||
| 17 | Basketball | Sports | 1.86× | ||
| 18 | Action movies | Movies & TV | 1.75× | ||
| 19 | Drama movies | Movies & TV | 1.61× | ||
| 20 | Real Madrid Club de Fútbol | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.58× | |
| Tradition | CONSERVATISM | 1.51× | |
| Indulgence | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.35× | |
| Pet Ownership | JOY | 0.42× | |
| Mindfulness | BALANCE | 0.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Kekal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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