A data profile of the people who buy, follow and care about Alternative rock in Australia — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 4,490,068 people in Australia.
Alternative rock has an estimated audience of 4,490,068 people in Australia. 52.1% are female, 47.9% are male, average age 38.6. Top brand affinities: Bass guitar, BP, Acoustic guitar, Piano, Electric guitar.
Top brand affinities include Bass guitar, BP, Acoustic guitar, with strongest over-indexing on Bass guitar (2.73× the country average).
Demographically, the Alternative rock audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Tradition.
The typical Alternative rock fan in Australia is balanced, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Bass guitar.
The key figures that characterise the Alternative rock profile in Australia.
52.1% are female, 47.9% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 38.6 |
| Estimated audience size | 4,490,068 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Alternative rock audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
The strongest cross-interests of the Alternative rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ozzy Osbourne | Music & Radio | 3.20× | ||
| 02 | Saxophone | Music & Radio | 3.16× | ||
| 03 | Clarinet | Music & Radio | 3.12× | ||
| 04 | Cello | Music & Radio | 3.03× | ||
| 05 | Bass guitar | Music & Radio | 2.73× | ||
| 06 | Acoustic guitar | Music & Radio | 2.69× | ||
| 07 | Violin | Music & Radio | 2.63× | ||
| 08 | Electric guitar | Music & Radio | 2.33× | ||
| 09 | Piano | Music & Radio | 2.30× | ||
| 10 | Steam | Games | 2.04× | ||
| 11 | Richard Marx | Music & Radio | 2.02× | ||
| 12 | Stranger Things | Movies & TV | 2.01× | ||
| 13 | One Piece | Movies & TV | 1.95× | ||
| 14 | Costume | Fashion & Accessoires | 1.87× | ||
| 15 | Game of Thrones | Movies & TV | 1.86× | ||
| 16 | Pokémon | Games | 1.80× | ||
| 17 | BP | Cars & Mobility | 1.73× | ||
| 18 | Solitaire | Games | 1.67× | ||
| 19 | Manga | Literature | 1.63× | ||
| 20 | YouTube Music | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.08× | |
| Tradition | CONSERVATISM | 1.06× | |
| Spirituality | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.76× | |
| Quality Awareness | PREMIUM | 0.77× | |
| Travelling | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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