A data profile of the people who buy, follow and care about Alternative rock in Colombia — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 3,502,590 people in Colombia.
Alternative rock has an estimated audience of 3,502,590 people in Colombia. 61.9% are female, 38.1% are male, average age 33.2.
Demographically, the Alternative rock audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The key figures that characterise the Alternative rock profile in Colombia.
61.9% are female, 38.1% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 33.2 |
| Estimated audience size | 3,502,590 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Alternative rock audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.18× | |
| Extroversion | THRILL | 1.16× | |
| Career Orientation | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Spirituality | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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