A data profile of the people who buy, follow and care about Alternative rock in Denmark — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 714,513 people in Denmark.
Alternative rock has an estimated audience of 714,513 people in Denmark. 46.2% are female, 53.8% are male, average age 40.0. Top brand affinities: Blues music, Ozzy Osbourne, Piano, Twitch, Michael Jackson.
Top brand affinities include Blues music, Ozzy Osbourne, Piano, with strongest over-indexing on Blues music (2.48× the country average).
Demographically, the Alternative rock audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Alternative rock fan in Denmark is balanced, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for Blues music.
The key figures that characterise the Alternative rock profile in Denmark.
46.2% are female, 53.8% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 40.0 |
| Estimated audience size | 714,513 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Alternative rock audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
The strongest cross-interests of the Alternative rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ozzy Osbourne | Music & Radio | 5.13× | ||
| 02 | Korn | Music & Radio | 4.66× | ||
| 03 | Violin | Music & Radio | 3.53× | ||
| 04 | Piano | Music & Radio | 2.94× | ||
| 05 | Blues music | Music & Radio | 2.48× | ||
| 06 | Progressive rock | Music & Radio | 2.45× | ||
| 07 | Electric guitar | Music & Radio | 2.44× | ||
| 08 | Twitch | Games | 2.43× | ||
| 09 | Digital camera | Technology & Electronics | 2.40× | ||
| 10 | Manga | Literature | 2.31× | ||
| 11 | Freddie Mercury | Music & Radio | 2.24× | ||
| 12 | Anime and manga fandom | Literature | 2.18× | ||
| 13 | Videography | Internet & Social Media | 2.15× | ||
| 14 | Electronic dance music | Music & Radio | 2.11× | ||
| 15 | Michael Jackson | Music & Radio | 2.00× | ||
| 16 | YouTube Music | Internet & Social Media | 1.83× | ||
| 17 | Hamburger | Food & Beverages | 1.76× | ||
| 18 | Costume | Fashion & Accessoires | 1.74× | ||
| 19 | Ticketmaster | Travel & Leisure | 1.61× | ||
| 20 | Punk rock | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.21× | |
| Tradition | CONSERVATISM | 1.17× | |
| Early Adopter Mentality | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Quality Awareness | PREMIUM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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