A data profile of the people who buy, follow and care about Alternative rock in Norway — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 678,819 people in Norway.
Alternative rock has an estimated audience of 678,819 people in Norway. 44.1% are female, 55.9% are male, average age 39.3. Top brand affinities: Biltema, KappAhl, Piano, Drum and bass, Cello.
Top brand affinities include Biltema, KappAhl, Piano, with strongest over-indexing on Biltema (1.7× the country average).
Demographically, the Alternative rock audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Alternative rock fan in Norway is more male, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Biltema.
The key figures that characterise the Alternative rock profile in Norway.
44.1% are female, 55.9% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 39.3 |
| Estimated audience size | 678,819 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Alternative rock audience comes from Norway.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
The strongest cross-interests of the Alternative rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cello | Music & Radio | 3.19× | ||
| 02 | Piano | Music & Radio | 2.79× | ||
| 03 | KappAhl | Fashion & Accessoires | 2.20× | ||
| 04 | Costume | Fashion & Accessoires | 2.19× | ||
| 05 | Twitch | Games | 2.16× | ||
| 06 | Freddie Mercury | Music & Radio | 2.09× | ||
| 07 | Electronic dance music | Music & Radio | 2.05× | ||
| 08 | Manga | Literature | 2.01× | ||
| 09 | Ariana Grande | Music & Radio | 2.00× | ||
| 10 | Michael Jackson | Music & Radio | 1.98× | ||
| 11 | Eyelash | Beauty & Wellness | 1.92× | ||
| 12 | Drum and bass | Music & Radio | 1.91× | ||
| 13 | Livemusic | Music & Radio | 1.78× | ||
| 14 | Beagle | Pets & Animals | 1.76× | ||
| 15 | Sveriges Television | Technology & Electronics | 1.74× | ||
| 16 | Biltema | Business & Career | 1.70× | ||
| 17 | French Bulldog | Pets & Animals | 1.68× | ||
| 18 | Vintage clothing | Fashion & Accessoires | 1.67× | ||
| 19 | Dachshund | Pets & Animals | 1.61× | ||
| 20 | Ticketmaster | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.16× | |
| Tradition | CONSERVATISM | 1.16× | |
| Early Adopter Mentality | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.68× | |
| Indulgence | JOY | 0.70× | |
| Quality Awareness | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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