A data profile of the people who buy, follow and care about Alternative rock in Indonesia — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 2,730,044 people in Indonesia.
Alternative rock has an estimated audience of 2,730,044 people in Indonesia. 50.3% are female, 49.7% are male, average age 31.1. Top brand affinities: Coffee roasting, Borussia Dortmund, FC Bayern Munich, Traveloka, BTS.
Top brand affinities include Coffee roasting, Borussia Dortmund, FC Bayern Munich, with strongest over-indexing on Coffee roasting (3.74× the country average).
Demographically, the Alternative rock audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Spirituality, Pet Ownership.
The typical Alternative rock fan in Indonesia is balanced, around 31.1 years old, with strong Spirituality tendencies and a notable affinity for Coffee roasting.
The key figures that characterise the Alternative rock profile in Indonesia.
50.3% are female, 49.7% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 31.1 |
| Estimated audience size | 2,730,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 35% | |
| 30-39 | 17% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Alternative rock audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
The strongest cross-interests of the Alternative rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mortgage calculator | Home & Garden | 3.96× | ||
| 02 | Borussia Dortmund | Sports | 3.93× | ||
| 03 | Coffee roasting | Food & Beverages | 3.74× | ||
| 04 | FC Bayern Munich | Sports | 3.17× | ||
| 05 | BTS | Music & Radio | 3.03× | ||
| 06 | Hair coloring | Beauty & Wellness | 2.79× | ||
| 07 | Flower bouquet | Home & Garden | 2.59× | ||
| 08 | Eyelash | Beauty & Wellness | 2.58× | ||
| 09 | Radio | Technology & Electronics | 2.31× | ||
| 10 | Scholarship | Kids & Family | 2.25× | ||
| 11 | Baby food | Kids & Family | 2.07× | ||
| 12 | Traveloka | Travel & Leisure | 1.92× | ||
| 13 | Steak | Food & Beverages | 1.91× | ||
| 14 | Astro (Malaysian satellite television) | Movies & TV | 1.84× | ||
| 15 | Charity and causes | Business & Career | 1.79× | ||
| 16 | Lipstick | Beauty & Wellness | 1.74× | ||
| 17 | Slot machine | Games | 1.71× | ||
| 18 | FamilyMart | Shopping | 1.65× | ||
| 19 | Travel Blogger | Travel & Leisure | 1.64× | ||
| 20 | Bank Negara Indonesia | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.52× | |
| Pet Ownership | JOY | 1.45× | |
| Extroversion | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.58× | |
| Price Sensitivity | PREMIUM | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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