A data profile of the people who buy, follow and care about Alternative rock in Poland — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 2,279,094 people in Poland.
Alternative rock has an estimated audience of 2,279,094 people in Poland. 54.1% are female, 45.9% are male, average age 34.1. Top brand affinities: Shopping and fashion, Love & Sex, Exfoliation (cosmetology), Valentine's Day, Costa Rica.
Top brand affinities include Shopping and fashion, Love & Sex, Exfoliation (cosmetology), with strongest over-indexing on Shopping and fashion (132.08× the country average).
Demographically, the Alternative rock audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Alternative rock fan in Poland is balanced, around 34.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Alternative rock profile in Poland.
54.1% are female, 45.9% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 34.1 |
| Estimated audience size | 2,279,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 13% |
of the worldwide Alternative rock audience comes from Poland.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
The strongest cross-interests of the Alternative rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 528.30× | ||
| 02 | Pokémon Trading Card Game | Games | 374.02× | ||
| 03 | Daily Horoscope | Internet & Social Media | 276.29× | ||
| 04 | Costa Rica | Travel & Leisure | 250.25× | ||
| 05 | Love & Sex | Kids & Family | 214.10× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 207.56× | ||
| 07 | Valentine's Day | Kids & Family | 180.03× | ||
| 08 | Shopping and fashion | Shopping | 132.08× | ||
| 09 | Game consoles | Technology & Electronics | 45.23× | ||
| 10 | Orsay | Shopping | 41.02× | ||
| 11 | Baltic Sea | Travel & Leisure | 39.25× | ||
| 12 | Business Insider | Business & Career | 37.58× | ||
| 13 | Catholic Church | Politics & Society | 35.63× | ||
| 14 | Sustainable products | Politics & Society | 35.63× | ||
| 15 | Kebab | Food & Beverages | 26.18× | ||
| 16 | Newsletter | Technology & Electronics | 24.77× | ||
| 17 | Volunteer fire department | Health | 22.95× | ||
| 18 | Dentistry | Business & Career | 20.12× | ||
| 19 | Mediterranean Sea | Travel & Leisure | 17.23× | ||
| 20 | Broadcasting of sports events | Movies & TV | 17.21× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 8.16× | |
| Travelling | THRILL | 1.92× | |
| Mindfulness | BALANCE | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.40× | |
| Price Sensitivity | PREMIUM | 0.65× | |
| Community Orientation | OPEN | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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