A data profile of the people who buy, follow and care about Alternative rock in South Africa — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 889,071 people in South Africa.
Alternative rock has an estimated audience of 889,071 people in South Africa. 49.5% are female, 50.5% are male, average age 34.1. Top brand affinities: Punk rock, Bologna F.C. 1909, Britpop, Grunge, Late-night talk show.
Top brand affinities include Punk rock, Bologna F.C. 1909, Britpop, with strongest over-indexing on Punk rock (1.76× the country average).
Demographically, the Alternative rock audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Extroversion, Indulgence.
The typical Alternative rock fan in South Africa is balanced, around 34.1 years old, with strong Extroversion tendencies and a notable affinity for Punk rock.
The key figures that characterise the Alternative rock profile in South Africa.
49.5% are female, 50.5% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 34.1 |
| Estimated audience size | 889,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 23% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 16% |
of the worldwide Alternative rock audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
The strongest cross-interests of the Alternative rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Britpop | Music & Radio | 2.63× | ||
| 02 | Grunge | Music & Radio | 1.98× | ||
| 03 | Rip Curl | Fashion & Accessoires | 1.97× | ||
| 04 | Will Ferrell | Movies & TV | 1.91× | ||
| 05 | Late-night talk show | Movies & TV | 1.88× | ||
| 06 | Emma Watson | Movies & TV | 1.86× | ||
| 07 | Coldplay | Music & Radio | 1.84× | ||
| 08 | Cannes Film Festival | Movies & TV | 1.79× | ||
| 09 | Punk rock | Music & Radio | 1.76× | ||
| 10 | Patagonia | Fashion & Accessoires | 1.69× | ||
| 11 | Anne Hathaway | Movies & TV | 1.66× | ||
| 12 | Buddhism | Health | 1.64× | ||
| 13 | Bologna F.C. 1909 | Sports | 1.62× | ||
| 14 | Kate Hudson | Movies & TV | 1.61× | ||
| 15 | Tom Hardy | Movies & TV | 1.60× | ||
| 16 | Vikings (TV series) | Movies & TV | 1.60× | ||
| 17 | Chris Pratt | Movies & TV | 1.57× | ||
| 18 | Henry Cavill | Movies & TV | 1.51× | ||
| 19 | Bradley Cooper | Movies & TV | 1.51× | ||
| 20 | Jennifer Lawrence | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.20× | |
| Indulgence | JOY | 1.13× | |
| Early Adopter Mentality | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Social Media Usage | JOY | 0.78× | |
| Risk Appetite | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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