A data profile of the people who buy, follow and care about Alternative rock in Switzerland — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 1,200,973 people in Switzerland.
Alternative rock has an estimated audience of 1,200,973 people in Switzerland. 46.6% are female, 53.4% are male, average age 36.9. Top brand affinities: Piano, Aldi, Livemusic, Saxophone, Comics.
Top brand affinities include Piano, Aldi, Livemusic, with strongest over-indexing on Piano (3.34× the country average).
Demographically, the Alternative rock audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.
The typical Alternative rock fan in Switzerland is balanced, around 36.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Piano.
The key figures that characterise the Alternative rock profile in Switzerland.
46.6% are female, 53.4% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 36.9 |
| Estimated audience size | 1,200,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Alternative rock audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
The strongest cross-interests of the Alternative rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saxophone | Music & Radio | 4.08× | ||
| 02 | Cello | Music & Radio | 3.76× | ||
| 03 | Piano | Music & Radio | 3.34× | ||
| 04 | Shih Tzu | Pets & Animals | 2.71× | ||
| 05 | Beagle | Pets & Animals | 2.58× | ||
| 06 | Siberian Husky | Pets & Animals | 2.57× | ||
| 07 | Poodle | Pets & Animals | 2.54× | ||
| 08 | British Shorthair | Pets & Animals | 2.50× | ||
| 09 | Yorkshire Terrier | Pets & Animals | 2.38× | ||
| 10 | Bulldog | Pets & Animals | 2.33× | ||
| 11 | French Bulldog | Pets & Animals | 2.32× | ||
| 12 | Labrador Retriever | Pets & Animals | 2.31× | ||
| 13 | Comics | Literature | 2.06× | ||
| 14 | Livemusic | Music & Radio | 1.99× | ||
| 15 | FC Bayern Munich | Sports | 1.85× | ||
| 16 | Poetry | Literature | 1.74× | ||
| 17 | Aldi | Shopping | 1.67× | ||
| 18 | YouTube Music | Internet & Social Media | 1.66× | ||
| 19 | Twitch | Games | 1.60× | ||
| 20 | Michael Jackson | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.13× | |
| Urban Lifestyle | OPEN | 1.09× | |
| Spirituality | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Price Sensitivity | PREMIUM | 0.72× | |
| Quality Awareness | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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