A data profile of the people who buy, follow and care about Jazz music in Australia — modelled from more than twelve digital signal sources. Jazz music has an estimated audience of 5,533,505 people in Australia.
The average Jazz music fan in Australia is 41.7 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Contemporary classical music, Bob Dylan, Chamber music, with strongest over-indexing on Contemporary classical music (1.53× the country average).
Demographically, the Jazz music audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Jazz music fan in Australia is balanced, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Contemporary classical music.
The key figures that characterise the Jazz music profile in Australia.
54.8% are female, 45.2% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 41.7 |
| Estimated audience size | 5,533,505 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Jazz music audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.2% |
| Japan | 4.8% |
Where the Jazz music audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~2M | 1.18× | |
| 02 | New South Wales | ~2.5M | 1.13× | |
| 03 | Australian Capital Territory | ~100K | 1.07× | |
| 04 | Northern Territory | ~50K | 1.00× | |
| 05 | South Australia | ~400K | 0.98× | |
| 06 | Queensland | ~1M | 0.95× | |
| 07 | Western Australia | ~600K | 0.94× | |
| 08 | Tasmania | ~100K | 0.93× |
The strongest cross-interests of the Jazz music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Big band | Music & Radio | 1.96× | ||
| 02 | Doris Day | Movies & TV | 1.79× | ||
| 03 | Van Morrison | Music & Radio | 1.76× | ||
| 04 | Chamber music | Music & Radio | 1.74× | ||
| 05 | Aretha Franklin | Music & Radio | 1.72× | ||
| 06 | Eric Clapton | Music & Radio | 1.70× | ||
| 07 | Joe Cocker | Music & Radio | 1.70× | ||
| 08 | Keith Richards | Music & Radio | 1.69× | ||
| 09 | Buddy Holly | Music & Radio | 1.69× | ||
| 10 | Dean Martin | Music & Radio | 1.62× | ||
| 11 | Neil Young | Music & Radio | 1.61× | ||
| 12 | Janis Joplin | Music & Radio | 1.61× | ||
| 13 | Leonard Cohen | Music & Radio | 1.61× | ||
| 14 | Swing (dance) | Music & Radio | 1.59× | ||
| 15 | Linda Ronstadt | Music & Radio | 1.58× | ||
| 16 | Andrea Bocelli | Music & Radio | 1.55× | ||
| 17 | Contemporary classical music | Music & Radio | 1.53× | ||
| 18 | Bee Gees | Music & Radio | 1.52× | ||
| 19 | Michael Bublé | Music & Radio | 1.52× | ||
| 20 | Bob Dylan | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.04× | |
| Community Orientation | OPEN | 1.03× | |
| Creativity | OPEN | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Need for Security | CONSERVATISM | 0.88× |
Jazz music has an estimated audience of 5,533,505 people in Australia, concentrated in New South Wales and Victoria.
54.8% of Jazz music fans are female, 45.2% are male, with an average age of 41.7 years.
Jazz music fans show strongest brand affinity for Contemporary classical music (1.53×), Bob Dylan (1.51×), and Chamber music (1.74×) over the country average.
Jazz music fans in Australia are most concentrated in New South Wales (reach ~2.5M), Victoria (reach ~2M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Jazz music itself, the audience over-indexes on Bob Dylan (1.51×), Chamber music (1.74×), Bee Gees (1.52×), and Big band (1.96×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Jazz music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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