A data profile of the people who buy, follow and care about Jazz music in Colombia — modelled from more than twelve digital signal sources. Jazz music has an estimated audience of 4,017,786 people in Colombia.
Jazz music has an estimated audience of 4,017,786 people in Colombia. 50.8% are female, 49.2% are male, average age 34.1. Top brand affinities: Eudora, Kansas, Juan Carlos Henao.
Top brand affinities include Eudora, Kansas, Juan Carlos Henao, with strongest over-indexing on Eudora, Kansas (1.59× the country average).
Demographically, the Jazz music audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Jazz music fan in Colombia is balanced, around 34.1 years old, with strong Career Orientation tendencies and a notable affinity for Eudora, Kansas.
The key figures that characterise the Jazz music profile in Colombia.
50.8% are female, 49.2% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 34.1 |
| Estimated audience size | 4,017,786 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 13% |
of the worldwide Jazz music audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.2% |
| Japan | 4.8% |
The strongest cross-interests of the Jazz music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Juan Carlos Henao | Sports | 1.88× | ||
| 02 | Eudora, Kansas | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.98× | |
| Risk Appetite | THRILL | 0.96× | |
| Indulgence | JOY | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.50× | |
| Patriotism | CONSERVATISM | 0.51× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Jazz music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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