A data profile of the people who buy, follow and care about Jazz music in South Africa — modelled from more than twelve digital signal sources. Jazz music has an estimated audience of 1,999,844 people in South Africa.
Jazz music has an estimated audience of 1,999,844 people in South Africa. 49.8% are female, 50.2% are male, average age 36.0. Top brand affinities: Lyric poetry, Free jazz, Musiq Soulchild, Love Hurts, Rigby, Idaho.
Top brand affinities include Lyric poetry, Free jazz, Musiq Soulchild, with strongest over-indexing on Lyric poetry (1.52× the country average).
Demographically, the Jazz music audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Jazz music fan in South Africa is balanced, around 36.0 years old, with strong Spirituality tendencies and a notable affinity for Lyric poetry.
The key figures that characterise the Jazz music profile in South Africa.
49.8% are female, 50.2% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 36.0 |
| Estimated audience size | 1,999,844 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 19% |
of the worldwide Jazz music audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.2% |
| Japan | 4.8% |
The strongest cross-interests of the Jazz music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Inez | Music & Radio | 1.88× | ||
| 02 | Ascona Jazz Festival | Music & Radio | 1.88× | ||
| 03 | Free jazz | Music & Radio | 1.82× | ||
| 04 | Musiq Soulchild | Music & Radio | 1.69× | ||
| 05 | Big Ten Conference | Sports | 1.68× | ||
| 06 | May Day | Music & Radio | 1.65× | ||
| 07 | Jazz standard | Music & Radio | 1.64× | ||
| 08 | Rigby, Idaho | Shopping | 1.54× | ||
| 09 | Lyric poetry | Literature | 1.52× | ||
| 10 | Shawn Lee | Music & Radio | 1.52× | ||
| 11 | Alicja Majewska | Music & Radio | 1.52× | ||
| 12 | Krzysztof Cugowski | Music & Radio | 1.52× | ||
| 13 | Love Hurts | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.81× | |
| Travelling | THRILL | 0.67× | |
| Social Media Usage | JOY | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.50× | |
| Patriotism | CONSERVATISM | 0.63× | |
| Social Media Usage | JOY | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Jazz music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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