A data profile of the people who buy, follow and care about Jazz music in Switzerland — modelled from more than twelve digital signal sources. Jazz music has an estimated audience of 1,587,287 people in Switzerland.
The average Jazz music fan in Switzerland is 40.7 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Dixieland, Ragtime, Trombone, with strongest over-indexing on Dixieland (1.77× the country average).
Demographically, the Jazz music audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Jazz music fan in Switzerland is balanced, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Dixieland.
The key figures that characterise the Jazz music profile in Switzerland.
49.1% are female, 50.9% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 40.7 |
| Estimated audience size | 1,587,287 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Jazz music audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.2% |
| Japan | 4.8% |
Where the Jazz music audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uri | ~6K | 1.15× | |
| 02 | Canton of Nidwalden | ~7K | 1.13× | |
| 03 | Canton of Glarus | ~7K | 1.13× | |
| 04 | Canton of Obwalden | ~7K | 1.12× | |
| 05 | Appenzell Ausserrhoden | ~8K | 1.10× | |
| 06 | Jura | ~10K | 1.06× | |
| 07 | Schaffhausen | ~10K | 1.03× | |
| 08 | Schwyz | ~20K | 0.99× | |
| 09 | Canton of Zug | ~20K | 0.99× | |
| 10 | Neuchatel | ~30K | 0.98× | |
| 11 | Graubünden | ~40K | 0.97× | |
| 12 | Basel-Landschaft | ~40K | 0.97× | |
| 13 | Solothurn | ~40K | 0.96× | |
| 14 | Basel-City | ~60K | 0.95× | |
| 15 | Fribourg | ~50K | 0.95× | |
| 16 | Thurgau | ~40K | 0.95× | |
| 17 | Valais | ~60K | 0.94× | |
| 18 | Ticino | ~60K | 0.94× | |
| 19 | Canton of Geneva | ~100K | 0.93× | |
| 20 | Luzern | ~60K | 0.93× | |
| 21 | Canton of St. Gallen | ~70K | 0.92× | |
| 22 | Aargau | ~90K | 0.90× | |
| 23 | Vaud | ~100K | 0.86× | |
| 24 | Canton of Bern | ~100K | 0.85× | |
| 25 | Canton of Zürich | ~200K | 0.81× |
The strongest cross-interests of the Jazz music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Big band | Music & Radio | 2.15× | ||
| 02 | Dixieland | Music & Radio | 1.77× | ||
| 03 | Eric Clapton | Music & Radio | 1.75× | ||
| 04 | David Gilmour | Music & Radio | 1.67× | ||
| 05 | Janis Joplin | Music & Radio | 1.66× | ||
| 06 | Parov Stelar | Music & Radio | 1.65× | ||
| 07 | String quartet | Music & Radio | 1.65× | ||
| 08 | Trio (music) | Music & Radio | 1.64× | ||
| 09 | Jimi Hendrix | Music & Radio | 1.61× | ||
| 10 | Sophie Hunger | Music & Radio | 1.58× | ||
| 11 | Benjamin Clementine | Music & Radio | 1.58× | ||
| 12 | Ragtime | Music & Radio | 1.57× | ||
| 13 | Radiohead | Music & Radio | 1.57× | ||
| 14 | Trombone | Music & Radio | 1.56× | ||
| 15 | Emilíana Torrini | Music & Radio | 1.56× | ||
| 16 | Joe Bonamassa | Music & Radio | 1.55× | ||
| 17 | King King | Music & Radio | 1.55× | ||
| 18 | Groove (music) | Music & Radio | 1.52× | ||
| 19 | Franz Zappa | Music & Radio | 1.52× | ||
| 20 | Rock Band (video game) | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.21× | |
| Sustainability | BALANCE | 0.88× | |
| Social Media Usage | JOY | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Travelling | THRILL | 0.82× |
Jazz music has an estimated audience of 1,587,287 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
49.1% of Jazz music fans are female, 50.9% are male, with an average age of 40.7 years.
Jazz music fans show strongest brand affinity for Dixieland (1.77×), Ragtime (1.57×), and Trombone (1.56×) over the country average.
Jazz music fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Jazz music itself, the audience over-indexes on Ragtime (1.57×), Trombone (1.56×), David Gilmour (1.67×), and Jimi Hendrix (1.61×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Jazz music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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