A data profile of the people who buy, follow and care about Software in Australia — modelled from more than twelve digital signal sources. Software has an estimated audience of 9,171,470 people in Australia.
Software has an estimated audience of 9,171,470 people in Australia. 53.0% are female, 47.0% are male, average age 42.6. Top brand affinities: Email, DVD player, Business analytics, James McAvoy, Code.org.
Top brand affinities include Email, DVD player, Business analytics, with strongest over-indexing on Email (1.59× the country average).
Demographically, the Software audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Need for Security.
The typical Software fan in Australia is balanced, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Email.
The key figures that characterise the Software profile in Australia.
53.0% are female, 47.0% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 42.6 |
| Estimated audience size | 9,171,470 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Software audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.3% |
| India | 5.1% |
| Brazil | 4.6% |
The strongest cross-interests of the Software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 1.59× | |||
| 02 | Business analytics | Technology & Electronics | 1.56× | ||
| 03 | James McAvoy | Movies & TV | 1.54× | ||
| 04 | Code.org | Business & Career | 1.54× | ||
| 05 | SAP SE | Technology & Electronics | 1.54× | ||
| 06 | DVD player | Technology & Electronics | 1.52× | ||
| 07 | Paid survey | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.07× | |
| Need for Security | CONSERVATISM | 1.06× | |
| Convenience Orientation | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.87× | |
| Creativity | OPEN | 0.90× | |
| Design Affinity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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