A data profile of the people who buy, follow and care about Software in Poland — modelled from more than twelve digital signal sources. Software has an estimated audience of 7,570,135 people in Poland.
Software has an estimated audience of 7,570,135 people in Poland. 55.3% are female, 44.7% are male, average age 40.6. Top brand affinities: Email, Electronics, Fairy tale, Viral video, Laptop.
Top brand affinities include Email, Electronics, Fairy tale, with strongest over-indexing on Email (1.76× the country average).
Demographically, the Software audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
The typical Software fan in Poland is more female, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for Email.
The key figures that characterise the Software profile in Poland.
55.3% are female, 44.7% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 40.6 |
| Estimated audience size | 7,570,135 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Software audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.3% |
| India | 5.1% |
| Brazil | 4.6% |
The strongest cross-interests of the Software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 1.76× | |||
| 02 | Electronic funds transfer | Business & Career | 1.67× | ||
| 03 | E-commerce | Technology & Electronics | 1.66× | ||
| 04 | NASDAQ | Business & Career | 1.64× | ||
| 05 | Software as a service | Technology & Electronics | 1.59× | ||
| 06 | Fairy tale | Literature | 1.58× | ||
| 07 | Viral video | Internet & Social Media | 1.58× | ||
| 08 | Computer servers | Technology & Electronics | 1.58× | ||
| 09 | Electronics | Technology & Electronics | 1.56× | ||
| 10 | Detroit techno | Music & Radio | 1.56× | ||
| 11 | Google Play | Technology & Electronics | 1.55× | ||
| 12 | Chicano rap | Music & Radio | 1.55× | ||
| 13 | British hip hop | Music & Radio | 1.53× | ||
| 14 | Digital Trends | Technology & Electronics | 1.52× | ||
| 15 | Hong Kong | Travel & Leisure | 1.51× | ||
| 16 | Country rap | Music & Radio | 1.51× | ||
| 17 | Web server | Technology & Electronics | 1.51× | ||
| 18 | IPTV | Technology & Electronics | 1.51× | ||
| 19 | Laptop | Technology & Electronics | 1.50× | ||
| 20 | Japanese hip hop | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.28× | |
| Early Adopter Mentality | POWER | 1.23× | |
| Career Orientation | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Mindfulness | BALANCE | 0.91× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.