A data profile of the people who buy, follow and care about Laptop in Poland — modelled from more than twelve digital signal sources. Laptop has an estimated audience of 1,640,039 people in Poland.
Laptop has an estimated audience of 1,640,039 people in Poland. 31.1% are female, 68.9% are male, average age 35.1. Top brand affinities: Lech Poznań, Electronics, Televisions, Software, Computer network.
Top brand affinities include Lech Poznań, Electronics, Televisions, with strongest over-indexing on Lech Poznań (1.84× the country average).
Demographically, the Laptop audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Laptop fan in Poland is more male, around 35.1 years old, with strong Social Media Usage tendencies and a notable affinity for Lech Poznań.
The key figures that characterise the Laptop profile in Poland.
31.1% are female, 68.9% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 35.1 |
| Estimated audience size | 1,640,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Laptop audience comes from Poland.
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 6.1% |
| India | 5.7% |
The strongest cross-interests of the Laptop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Computer network | Technology & Electronics | 2.75× | ||
| 02 | Aryna Sabalenka | Sports | 2.17× | ||
| 03 | First-person shooter games | Games | 2.16× | ||
| 04 | Online games | Games | 2.09× | ||
| 05 | Electronics | Technology & Electronics | 1.92× | ||
| 06 | Ekstraklasa | Sports | 1.89× | ||
| 07 | Lech Poznań | Sports | 1.84× | ||
| 08 | Telecommunication | Technology & Electronics | 1.77× | ||
| 09 | Home Appliances | Home & Garden | 1.71× | ||
| 10 | Internet & Social Media | 1.67× | |||
| 11 | X | Internet & Social Media | 1.61× | ||
| 12 | BP | Cars & Mobility | 1.61× | ||
| 13 | Televisions | Technology & Electronics | 1.59× | ||
| 14 | Video | Movies & TV | 1.58× | ||
| 15 | Science | Business & Career | 1.56× | ||
| 16 | Video games | Games | 1.55× | ||
| 17 | Electronic music | Music & Radio | 1.55× | ||
| 18 | Crafts | Home & Garden | 1.51× | ||
| 19 | Software | Technology & Electronics | 1.50× | ||
| 20 | Comedy movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.41× | |
| Urban Lifestyle | OPEN | 1.20× | |
| Sustainability | BALANCE | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.38× | |
| Patriotism | CONSERVATISM | 0.45× | |
| Design Affinity | PREMIUM | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Laptop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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