Rascasse Audience Intelligence

Laptop Audience in Indonesia

A data profile of the people who buy, follow and care about Laptop in Indonesia — modelled from more than twelve digital signal sources. Laptop has an estimated audience of 3,468,085 people in Indonesia.

#411among Topic in Indonesia
#39in Technology & Electronics

The average Laptop fan in Indonesia is 35.5 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, Central Java, East Java.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Laptop profile in Indonesia.

Audience size
3.5M
in Indonesia
Gender
32.7%♀
67.3% male
Age
35.5
average years
Country rank
#557
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laptop fans

32.7% are female, 67.3% are male, average age 35.5.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Laptop audience in Indonesia
MetricValue
Female32.7%
Male67.3%
Average age35.5
Estimated audience size3,468,085
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Laptop audience in Indonesia
Age bracketShare%
16-1922%
20-2928%
30-3923%
40-4916%
50+10%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Laptop audience comes from Indonesia.

Worldwide audience distribution share by country for Laptop
CountryShare
United States12.5%
Brazil6.1%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laptop audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Laptop fans by region: top regions in Indonesia
#RegionReachAffinity×
01South Kalimantan~60K1.40×
02Central Kalimantan~40K1.31×
03Central Java~400K1.26×
04Special Region of Yogyakarta~70K1.26×
05Bangka-Belitung Islands~20K1.18×
06West Kalimantan~60K1.12×
07East Java~400K1.11×
08South Sumatra~90K1.11×
09East Kalimantan~60K1.11×
10Riau Islands~40K1.10×
11Lampung~80K1.07×
12Southeast Sulawesi~30K1.05×
13South Sulawesi~100K1.04×
14Jambi~40K1.02×
15Bengkulu~30K1.02×
16West Sulawesi~10K1.02×
17North Kalimantan~10K1.02×
18Banten~100K0.99×
19West Java~500K0.98×
20Riau~80K0.98×
21Papua (province)~20K0.95×
22West Papua~10K0.94×
23Jakarta~300K0.93×
24North Sumatra~200K0.92×
25West Sumatra~60K0.92×
26Central Sulawesi~30K0.91×
27Bali~60K0.88×
28Gorontalo (disambiguation)(2)~10K0.88×
29Maluku~10K0.87×
30North Sulawesi~30K0.85×
31Aceh~40K0.82×
32North Maluku~9K0.75×
33East Nusa Tenggara~30K0.72×
34West Nusa Tenggara~30K0.68×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Indonesia

See Laptop audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Laptop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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