A data profile of the people who buy, follow and care about Laptop in Portugal — modelled from more than twelve digital signal sources. Laptop has an estimated audience of 1,366,253 people in Portugal.
The average Laptop fan in Portugal is 42.4 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Office 365, Notebook, Electronics, with strongest over-indexing on Office 365 (1.76× the country average).
Demographically, the Laptop audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Laptop fan in Portugal is more male, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Office 365.
The key figures that characterise the Laptop profile in Portugal.
42.2% are female, 57.8% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 42.4 |
| Estimated audience size | 1,366,253 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Laptop audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 6.1% |
| India | 5.7% |
Where the Laptop audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~600K | 1.45× | |
| 02 | Faro District | ~100K | 1.32× | |
| 03 | Setúbal District | ~200K | 1.29× | |
| 04 | Coimbra District | ~80K | 1.22× | |
| 05 | Leiria District | ~90K | 1.14× | |
| 06 | Porto District | ~300K | 1.11× | |
| 07 | Santarém District | ~70K | 1.11× | |
| 08 | Aveiro District | ~100K | 1.10× | |
| 09 | Beja District | ~20K | 1.03× | |
| 10 | Madeira | ~40K | 0.99× | |
| 11 | Braga District | ~100K | 0.98× | |
| 12 | Viseu District | ~50K | 0.96× | |
| 13 | Castelo Branco District | ~20K | 0.95× | |
| 14 | Bragança District | ~10K | 0.95× | |
| 15 | Guarda District | ~20K | 0.93× | |
| 16 | Portalegre District | ~10K | 0.93× | |
| 17 | Azores | ~30K | 0.92× | |
| 18 | Viana do Castelo District | ~30K | 0.92× | |
| 19 | Vila Real District | ~20K | 0.92× | |
| 20 | Évora District | ~20K | 0.90× |
The strongest cross-interests of the Laptop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Notebook | Technology & Electronics | 3.01× | ||
| 02 | Swappie | Technology & Electronics | 2.19× | ||
| 03 | Xiaomi | Technology & Electronics | 2.18× | ||
| 04 | Personal computer | Technology & Electronics | 1.92× | ||
| 05 | Desktop computers | Technology & Electronics | 1.87× | ||
| 06 | Hard drives | Technology & Electronics | 1.80× | ||
| 07 | Office 365 | Technology & Electronics | 1.76× | ||
| 08 | Cameras | Technology & Electronics | 1.76× | ||
| 09 | Computer processors | Technology & Electronics | 1.70× | ||
| 10 | Wireless | Technology & Electronics | 1.67× | ||
| 11 | Computer network | Technology & Electronics | 1.65× | ||
| 12 | Radio Popular | Music & Radio | 1.65× | ||
| 13 | Samsung | Technology & Electronics | 1.59× | ||
| 14 | Digital electronics | Technology & Electronics | 1.59× | ||
| 15 | Apple | Technology & Electronics | 1.59× | ||
| 16 | Electronics | Technology & Electronics | 1.58× | ||
| 17 | First-person shooter games | Games | 1.55× | ||
| 18 | Computer hardware | Technology & Electronics | 1.52× | ||
| 19 | Computing | Technology & Electronics | 1.52× | ||
| 20 | Selfie | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.49× | |
| Quality Awareness | PREMIUM | 1.35× | |
| Patriotism | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.96× | |
| Mindfulness | BALANCE | 0.97× | |
| Design Affinity | PREMIUM | 0.97× |
Laptop has an estimated audience of 1,366,253 people in Portugal, concentrated in Lisbon District and Porto District.
42.2% of Laptop fans are female, 57.8% are male, with an average age of 42.4 years.
Laptop fans show strongest brand affinity for Office 365 (1.76×), Notebook (3.01×), and Electronics (1.58×) over the country average.
Laptop fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Laptop itself, the audience over-indexes on Notebook (3.01×), Electronics (1.58×), Cameras (1.76×), and Xiaomi (2.18×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Laptop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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