A data profile of the people who buy, follow and care about Apple in Portugal — modelled from more than twelve digital signal sources. Apple has an estimated audience of 1,409,250 people in Portugal.
The average Apple fan in Portugal is 42.4 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Kobo eReader, GarageBand, ThinkGeek, with strongest over-indexing on Kobo eReader (1.51× the country average).
Demographically, the Apple audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 20 regions tracked by Rascasse.
The typical Apple fan in Portugal is balanced, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Kobo eReader.
The key figures that characterise the Apple profile in Portugal.
46.2% are female, 53.8% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 42.4 |
| Estimated audience size | 1,409,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Apple audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 8.0% |
| China | 5.5% |
Where the Apple audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~700K | 1.54× | |
| 02 | Porto District | ~500K | 1.49× | |
| 03 | Santarém District | ~100K | 1.49× | |
| 04 | Setúbal District | ~200K | 1.36× | |
| 05 | Aveiro District | ~100K | 1.29× | |
| 06 | Braga District | ~200K | 1.26× | |
| 07 | Coimbra District | ~80K | 1.18× | |
| 08 | Leiria District | ~90K | 1.15× | |
| 09 | Faro District | ~100K | 1.11× | |
| 10 | Viseu District | ~50K | 0.95× | |
| 11 | Madeira | ~40K | 0.94× | |
| 12 | Viana do Castelo District | ~30K | 0.86× | |
| 13 | Castelo Branco District | ~20K | 0.82× | |
| 14 | Bragança District | ~10K | 0.81× | |
| 15 | Azores | ~30K | 0.80× | |
| 16 | Vila Real District | ~20K | 0.76× | |
| 17 | Évora District | ~20K | 0.75× | |
| 18 | Guarda District | ~10K | 0.73× | |
| 19 | Beja District | ~20K | 0.70× | |
| 20 | Portalegre District | ~10K | 0.69× |
The strongest cross-interests of the Apple audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GarageBand | Music & Radio | 1.60× | ||
| 02 | ThinkGeek | Technology & Electronics | 1.54× | ||
| 03 | Android Wear | Technology & Electronics | 1.52× | ||
| 04 | Kobo eReader | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.01× | |
| Price Sensitivity | PREMIUM | 0.99× | |
| Early Adopter Mentality | POWER | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.75× | |
| Tradition | CONSERVATISM | 0.81× | |
| Sports Activity | POWER | 0.82× |
Apple's target market in Portugal covers an estimated 1,409,250 people, concentrated in Lisbon District and Porto District.
46.2% of the Apple audience are female, 53.8% are male, with an average age of 42.4 years.
Apple fans show strongest brand affinity for Kobo eReader (1.51×), GarageBand (1.6×), and ThinkGeek (1.54×) over the country average.
Apple fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~500K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Apple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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