A data profile of the people who buy, follow and care about Samsung in Portugal — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 1,561,762 people in Portugal.
The average Samsung fan in Portugal is 44.9 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Samsung Galaxy, Conglomerate (company), BNP Paribas, with strongest over-indexing on Samsung Galaxy (1.7× the country average).
Demographically, the Samsung audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 20 regions tracked by Rascasse.
The typical Samsung fan in Portugal is balanced, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for Samsung Galaxy.
The key figures that characterise the Samsung profile in Portugal.
47.2% are female, 52.8% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 44.9 |
| Estimated audience size | 1,561,762 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Samsung audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
Where the Samsung audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~200K | 1.40× | |
| 02 | Porto District | ~500K | 1.34× | |
| 03 | Santarém District | ~100K | 1.34× | |
| 04 | Lisbon District | ~600K | 1.30× | |
| 05 | Aveiro District | ~100K | 1.20× | |
| 06 | Braga District | ~200K | 1.15× | |
| 07 | Leiria District | ~100K | 1.12× | |
| 08 | Viseu District | ~60K | 1.10× | |
| 09 | Coimbra District | ~80K | 1.08× | |
| 10 | Faro District | ~100K | 1.07× | |
| 11 | Guarda District | ~20K | 0.90× | |
| 12 | Castelo Branco District | ~30K | 0.89× | |
| 13 | Azores | ~40K | 0.88× | |
| 14 | Madeira | ~40K | 0.87× | |
| 15 | Bragança District | ~20K | 0.87× | |
| 16 | Viana do Castelo District | ~30K | 0.85× | |
| 17 | Vila Real District | ~20K | 0.85× | |
| 18 | Beja District | ~20K | 0.80× | |
| 19 | Portalegre District | ~10K | 0.75× | |
| 20 | Évora District | ~20K | 0.74× |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Samsung Electronics | Home & Garden | 1.77× | ||
| 02 | Samsung Galaxy | Technology & Electronics | 1.70× | ||
| 03 | Chatterbot | Technology & Electronics | 1.69× | ||
| 04 | Conglomerate (company) | Business & Career | 1.64× | ||
| 05 | KLK | Business & Career | 1.64× | ||
| 06 | IJM | Business & Career | 1.64× | ||
| 07 | Keppel | Business & Career | 1.64× | ||
| 08 | YTL | Business & Career | 1.64× | ||
| 09 | Hap Seng | Business & Career | 1.64× | ||
| 10 | Ta Enterprise | Business & Career | 1.64× | ||
| 11 | UEM Edgenta | Business & Career | 1.64× | ||
| 12 | BNP Paribas | Business & Career | 1.58× | ||
| 13 | This Week (ABC TV series) | Movies & TV | 1.57× | ||
| 14 | Alcatel (mobile device brand) | Technology & Electronics | 1.52× | ||
| 15 | Bhojpuri language | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.95× | |
| Family Orientation | CONSERVATISM | 0.92× | |
| Creativity | OPEN | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.60× | |
| Indulgence | JOY | 0.68× | |
| Design Affinity | PREMIUM | 0.68× |
Samsung's target market in Portugal covers an estimated 1,561,762 people, concentrated in Lisbon District and Porto District.
47.2% of the Samsung audience are female, 52.8% are male, with an average age of 44.9 years.
Samsung fans show strongest brand affinity for Samsung Galaxy (1.7×), Conglomerate (company) (1.64×), and BNP Paribas (1.58×) over the country average.
Samsung fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~500K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Samsung itself, the audience over-indexes on Conglomerate (company) (1.64×), BNP Paribas (1.58×), Bhojpuri language (1.51×), and Chatterbot (1.69×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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