A data profile of the people who buy, follow and care about Samsung in Netherlands — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 1,950,828 people in Netherlands.
The average Samsung fan in Netherlands is 44.1 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Dirk van den Broek, Sustainable energy, Efficient energy use, with strongest over-indexing on Dirk van den Broek (1.55× the country average).
Demographically, the Samsung audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Samsung fan in Netherlands is balanced, around 44.1 years old, with strong Social Media Usage tendencies and a notable affinity for Dirk van den Broek.
The key figures that characterise the Samsung profile in Netherlands.
45.3% are female, 54.7% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 44.1 |
| Estimated audience size | 1,950,828 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Samsung audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
Where the Samsung audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~70K | 1.23× | |
| 02 | Zuid-Holland | ~500K | 1.19× | |
| 03 | Limburg | ~100K | 1.14× | |
| 04 | North Brabant | ~300K | 1.11× | |
| 05 | Gelderland | ~300K | 1.10× | |
| 06 | North Holland | ~400K | 1.05× | |
| 07 | Overijssel | ~100K | 1.05× | |
| 08 | Friesland | ~70K | 0.96× | |
| 09 | Groningen | ~60K | 0.96× | |
| 10 | Drenthe | ~60K | 0.94× | |
| 11 | Utrecht | ~100K | 0.79× | |
| 12 | Zeeland | ~20K | 0.49× |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Conglomerate (company) | Business & Career | 3.28× | ||
| 02 | Smart TV | Technology & Electronics | 2.45× | ||
| 03 | Videotelephony | Technology & Electronics | 1.88× | ||
| 04 | Home automation | Technology & Electronics | 1.69× | ||
| 05 | Digital camera | Technology & Electronics | 1.69× | ||
| 06 | Used car | Cars & Mobility | 1.66× | ||
| 07 | Toolstation | Home & Garden | 1.66× | ||
| 08 | Western Union | Business & Career | 1.66× | ||
| 09 | Vehicle insurance | Cars & Mobility | 1.66× | ||
| 10 | Sustainable energy | Home & Garden | 1.60× | ||
| 11 | Drill | Home & Garden | 1.60× | ||
| 12 | Škoda Auto | Cars & Mobility | 1.57× | ||
| 13 | Solar power | Home & Garden | 1.56× | ||
| 14 | Computer processors | Technology & Electronics | 1.56× | ||
| 15 | Dirk van den Broek | Food & Beverages | 1.55× | ||
| 16 | Specsavers | Shopping | 1.55× | ||
| 17 | Power tool | Home & Garden | 1.55× | ||
| 18 | Blokker | Technology & Electronics | 1.52× | ||
| 19 | Efficient energy use | Technology & Electronics | 1.51× | ||
| 20 | Pension | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.20× | |
| Travelling | THRILL | 1.05× | |
| Price Sensitivity | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Healthy Lifestyle | BALANCE | 0.79× | |
| Early Adopter Mentality | POWER | 0.83× |
Samsung's target market in Netherlands covers an estimated 1,950,828 people, concentrated in Zuid-Holland and North Holland.
45.3% of the Samsung audience are female, 54.7% are male, with an average age of 44.1 years.
Samsung fans show strongest brand affinity for Dirk van den Broek (1.55×), Sustainable energy (1.6×), and Efficient energy use (1.51×) over the country average.
Samsung fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Samsung itself, the audience over-indexes on Sustainable energy (1.6×), Efficient energy use (1.51×), Smart TV (2.45×), and Used car (1.66×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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