A data profile of the people who buy, follow and care about Apple in Netherlands — modelled from more than twelve digital signal sources. Apple has an estimated audience of 2,457,388 people in Netherlands.
The average Apple fan in Netherlands is 42.7 years old, balanced, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Apple Watch, Apple TV, Bluetooth, with strongest over-indexing on Apple Watch (2.11× the country average).
Demographically, the Apple audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Early Adopter Mentality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Apple fan in Netherlands is balanced, around 42.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Apple Watch.
The key figures that characterise the Apple profile in Netherlands.
51.0% are female, 49.0% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 42.7 |
| Estimated audience size | 2,457,388 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Apple audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 8.0% |
| China | 5.5% |
Where the Apple audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.72× | |
| 02 | Zuid-Holland | ~700K | 1.26× | |
| 03 | North Brabant | ~500K | 1.16× | |
| 04 | Flevoland | ~70K | 1.09× | |
| 05 | Limburg | ~200K | 1.03× | |
| 06 | Gelderland | ~300K | 1.00× | |
| 07 | Utrecht | ~200K | 0.99× | |
| 08 | Overijssel | ~200K | 0.93× | |
| 09 | Zeeland | ~40K | 0.75× | |
| 10 | Friesland | ~70K | 0.74× | |
| 11 | Drenthe | ~50K | 0.70× | |
| 12 | Groningen | ~60K | 0.66× |
The strongest cross-interests of the Apple audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple Store | Shopping | 2.13× | ||
| 02 | Apple Watch | Technology & Electronics | 2.11× | ||
| 03 | Steve Jobs | Business & Career | 2.09× | ||
| 04 | Apple TV | Movies & TV | 2.06× | ||
| 05 | AT&T | Technology & Electronics | 1.96× | ||
| 06 | Hulu | Movies & TV | 1.94× | ||
| 07 | Headphones | Technology & Electronics | 1.88× | ||
| 08 | Smart TV | Technology & Electronics | 1.83× | ||
| 09 | Mobile phone accessories | Technology & Electronics | 1.76× | ||
| 10 | Bluetooth | Technology & Electronics | 1.75× | ||
| 11 | Apple Music | Music & Radio | 1.71× | ||
| 12 | Samsung Galaxy | Technology & Electronics | 1.64× | ||
| 13 | Battery charger | Home & Garden | 1.64× | ||
| 14 | Online music store | Music & Radio | 1.59× | ||
| 15 | Arduino | Technology & Electronics | 1.57× | ||
| 16 | Headset (audio) | Technology & Electronics | 1.56× | ||
| 17 | Virtual private network | Technology & Electronics | 1.56× | ||
| 18 | Game design | Business & Career | 1.55× | ||
| 19 | Video card | Technology & Electronics | 1.53× | ||
| 20 | Remote control | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.16× | |
| Creativity | OPEN | 1.10× | |
| Social Media Usage | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Tradition | CONSERVATISM | 0.83× | |
| Community Orientation | OPEN | 0.84× |
Apple's target market in Netherlands covers an estimated 2,457,388 people, concentrated in North Holland and Zuid-Holland.
51.0% of the Apple audience are female, 49.0% are male, with an average age of 42.7 years.
Apple fans show strongest brand affinity for Apple Watch (2.11×), Apple TV (2.06×), and Bluetooth (1.75×) over the country average.
Apple fans in Netherlands are most concentrated in North Holland (reach ~800K), Zuid-Holland (reach ~700K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Apple itself, the audience over-indexes on Apple TV (2.06×), Bluetooth (1.75×), Headphones (1.88×), and Smart TV (1.83×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Apple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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