A data profile of the people who buy, follow and care about YTL in Portugal — modelled from more than twelve digital signal sources. YTL has an estimated audience of 272 people in Portugal.
The average YTL fan in Portugal is 46.8 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include OLX, Fnac, Norauto, with strongest over-indexing on OLX (1.63× the country average).
Demographically, the YTL audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical YTL fan in Portugal is more male, around 46.8 years old, with strong Quality Awareness tendencies and a notable affinity for OLX.
The key figures that characterise the YTL profile in Portugal.
43.6% are female, 56.4% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 46.8 |
| Estimated audience size | 272 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 39% |
Where the YTL audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | <1K | 1.11× | |
| 02 | Coimbra District | <1K | 1.06× | |
| 03 | Leiria District | <1K | 1.04× | |
| 04 | Aveiro District | <1K | 1.01× | |
| 05 | Faro District | <1K | 0.99× | |
| 06 | Braga District | <1K | 0.98× | |
| 07 | Setúbal District | <1K | 0.97× | |
| 08 | Porto District | <1K | 0.92× | |
| 09 | Santarém District | <1K | 0.92× | |
| 10 | Lisbon District | <1K | 0.91× |
The strongest cross-interests of the YTL audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Norauto | Cars & Mobility | 2.22× | ||
| 02 | Netherlands | Travel & Leisure | 2.20× | ||
| 03 | Amsterdam | Travel & Leisure | 2.09× | ||
| 04 | Fernando Pessoa | Literature | 2.02× | ||
| 05 | CAC 40 | Business & Career | 1.97× | ||
| 06 | Samsung Galaxy | Technology & Electronics | 1.80× | ||
| 07 | Linux | Technology & Electronics | 1.74× | ||
| 08 | Samsung | Technology & Electronics | 1.64× | ||
| 09 | OLX | Shopping | 1.63× | ||
| 10 | Web application | Technology & Electronics | 1.63× | ||
| 11 | Media Markt | Shopping | 1.63× | ||
| 12 | Rural tourism | Travel & Leisure | 1.60× | ||
| 13 | Compact car | Cars & Mobility | 1.60× | ||
| 14 | Slim-fit pants | Fashion & Accessoires | 1.58× | ||
| 15 | Radio | Technology & Electronics | 1.57× | ||
| 16 | Bricomarché | Home & Garden | 1.57× | ||
| 17 | Fnac | Shopping | 1.52× | ||
| 18 | Aldi | Shopping | 1.51× | ||
| 19 | Cyber Monday | Shopping | 1.51× | ||
| 20 | Bluetooth | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.29× | |
| Convenience Orientation | PREMIUM | 1.21× | |
| Price Sensitivity | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.70× | |
| Family Orientation | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.85× |
YTL's target market in Portugal covers an estimated 272 people, concentrated in Lisbon District and Porto District.
43.6% of the YTL audience are female, 56.4% are male, with an average age of 46.8 years.
YTL fans show strongest brand affinity for OLX (1.63×), Fnac (1.52×), and Norauto (2.22×) over the country average.
YTL fans in Portugal are most concentrated in Lisbon District (reach <1K), Porto District (reach <1K), and Setúbal District (reach <1K). These three regions account for the largest share of the active audience.
Beyond YTL itself, the audience over-indexes on Fnac (1.52×), Norauto (2.22×), Radio (1.57×), and Rural tourism (1.6×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for YTL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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