A data profile of the people who buy, follow and care about Samsung in Austria — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 931,880 people in Austria.
The average Samsung fan in Austria is 40.2 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include AutoScout24, Deichmann, spusu, with strongest over-indexing on AutoScout24 (1.54× the country average).
Demographically, the Samsung audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Samsung fan in Austria is more male, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Samsung profile in Austria.
40.4% are female, 59.6% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 40.2 |
| Estimated audience size | 931,880 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Samsung audience comes from Austria.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
Where the Samsung audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~100K | 1.13× | |
| 02 | Vienna | ~200K | 1.12× | |
| 03 | Styria | ~100K | 1.10× | |
| 04 | Upper Austria | ~100K | 1.05× | |
| 05 | Vorarlberg | ~30K | 0.96× | |
| 06 | Tyrol | ~60K | 0.94× | |
| 07 | Carinthia (state) | ~40K | 0.92× | |
| 08 | Burgenland | ~20K | 0.92× | |
| 09 | Salzburg | ~50K | 0.87× |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Conglomerate (company) | Business & Career | 2.76× | ||
| 02 | Smart TV | Technology & Electronics | 2.70× | ||
| 03 | Washing machine | Home & Garden | 2.03× | ||
| 04 | Smartwatch | Technology & Electronics | 1.99× | ||
| 05 | Samsung Galaxy | Technology & Electronics | 1.90× | ||
| 06 | Deutsch lernen | Business & Career | 1.85× | ||
| 07 | spusu | Technology & Electronics | 1.75× | ||
| 08 | Idealo | Shopping | 1.64× | ||
| 09 | Comparison shopping website | Shopping | 1.62× | ||
| 10 | Western Union | Business & Career | 1.61× | ||
| 11 | Computer processors | Technology & Electronics | 1.61× | ||
| 12 | BAWAG P.S.K. | Business & Career | 1.58× | ||
| 13 | Škoda Auto | Cars & Mobility | 1.57× | ||
| 14 | Online banking | Business & Career | 1.57× | ||
| 15 | Media Markt | Shopping | 1.56× | ||
| 16 | AutoScout24 | Cars & Mobility | 1.54× | ||
| 17 | Drill | Home & Garden | 1.54× | ||
| 18 | Philips | Technology & Electronics | 1.53× | ||
| 19 | Deichmann | Shopping | 1.52× | ||
| 20 | Desktop computers | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.35× | |
| Urban Lifestyle | OPEN | 1.29× | |
| Travelling | THRILL | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.69× | |
| Design Affinity | PREMIUM | 0.82× |
Samsung's target market in Austria covers an estimated 931,880 people, concentrated in Vienna and Lower Austria.
40.4% of the Samsung audience are female, 59.6% are male, with an average age of 40.2 years.
Samsung fans show strongest brand affinity for AutoScout24 (1.54×), Deichmann (1.52×), and spusu (1.75×) over the country average.
Samsung fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Samsung itself, the audience over-indexes on Deichmann (1.52×), spusu (1.75×), Škoda Auto (1.57×), and Smart TV (2.7×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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