A data profile of the people who buy, follow and care about spusu in Austria — modelled from more than twelve digital signal sources. spusu has an estimated audience of 1,052,333 people in Austria.
The average spusu fan in Austria is 43.8 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Mobile phone accessories, Social shopping, Logitech, with strongest over-indexing on Mobile phone accessories (14.53× the country average).
Demographically, the spusu audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical spusu fan in Austria is more male, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Mobile phone accessories.
The key figures that characterise the spusu profile in Austria.
41.4% are female, 58.6% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 43.8 |
| Estimated audience size | 1,052,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 29% |
of the worldwide spusu audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 59.3% |
| Italy | 20.1% |
| United Kingdom | 8.1% |
Where the spusu audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.57× | |
| 02 | Lower Austria | ~200K | 1.54× | |
| 03 | Upper Austria | ~100K | 1.07× | |
| 04 | Burgenland | ~30K | 1.01× | |
| 05 | Vorarlberg | ~40K | 0.99× | |
| 06 | Carinthia (state) | ~50K | 0.89× | |
| 07 | Salzburg | ~50K | 0.68× | |
| 08 | Styria | ~90K | 0.66× | |
| 09 | Tyrol | ~40K | 0.61× |
The strongest cross-interests of the spusu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile phone accessories | Technology & Electronics | 14.53× | ||
| 02 | Logitech | Technology & Electronics | 8.82× | ||
| 03 | Social shopping | Shopping | 8.12× | ||
| 04 | GeForce | Technology & Electronics | 7.02× | ||
| 05 | Firefox | Internet & Social Media | 5.68× | ||
| 06 | Nvidia | Technology & Electronics | 5.32× | ||
| 07 | Google Chrome | Internet & Social Media | 4.16× | ||
| 08 | Computer security | Business & Career | 3.51× | ||
| 09 | Online banking | Business & Career | 2.74× | ||
| 10 | Apple Watch | Technology & Electronics | 2.58× | ||
| 11 | Innovation | Business & Career | 2.14× | ||
| 12 | Laptop | Technology & Electronics | 2.04× | ||
| 13 | Renewable energy | Business & Career | 1.95× | ||
| 14 | Online games | Games | 1.87× | ||
| 15 | Burger King | Food & Beverages | 1.75× | ||
| 16 | Samsung | Technology & Electronics | 1.75× | ||
| 17 | EBay | Shopping | 1.71× | ||
| 18 | Škoda Auto | Cars & Mobility | 1.66× | ||
| 19 | FC Bayern Munich | Sports | 1.54× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.91× | |
| Convenience Orientation | PREMIUM | 1.50× | |
| Career Orientation | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Creativity | OPEN | 0.77× | |
| Tradition | CONSERVATISM | 0.87× |
spusu's target market in Austria covers an estimated 1,052,333 people, concentrated in Vienna and Lower Austria.
41.4% of the spusu audience are female, 58.6% are male, with an average age of 43.8 years.
spusu fans show strongest brand affinity for Mobile phone accessories (14.53×), Social shopping (8.12×), and Logitech (8.82×) over the country average.
spusu fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond spusu itself, the audience over-indexes on Social shopping (8.12×), Logitech (8.82×), Nvidia (5.32×), and Innovation (2.14×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for spusu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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