A data profile of the people who buy, follow and care about Apple in Austria — modelled from more than twelve digital signal sources. Apple has an estimated audience of 1,239,055 people in Austria.
The average Apple fan in Austria is 38.9 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Apple Watch, Apple Store, Headphones, with strongest over-indexing on Apple Watch (1.84× the country average).
Demographically, the Apple audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 9 regions tracked by Rascasse.
The typical Apple fan in Austria is balanced, around 38.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Apple Watch.
The key figures that characterise the Apple profile in Austria.
47.0% are female, 53.0% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 38.9 |
| Estimated audience size | 1,239,055 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Apple audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 8.0% |
| China | 5.5% |
Where the Apple audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.28× | |
| 02 | Upper Austria | ~200K | 1.06× | |
| 03 | Lower Austria | ~200K | 1.05× | |
| 04 | Tyrol | ~90K | 1.02× | |
| 05 | Salzburg | ~80K | 0.98× | |
| 06 | Burgenland | ~30K | 0.93× | |
| 07 | Styria | ~100K | 0.91× | |
| 08 | Vorarlberg | ~40K | 0.91× | |
| 09 | Carinthia (state) | ~60K | 0.87× |
The strongest cross-interests of the Apple audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile phone accessories | Technology & Electronics | 2.08× | ||
| 02 | AT&T | Technology & Electronics | 1.85× | ||
| 03 | Apple Watch | Technology & Electronics | 1.84× | ||
| 04 | ITunes Store | Movies & TV | 1.76× | ||
| 05 | Apple Store | Shopping | 1.73× | ||
| 06 | USB flash drive | Technology & Electronics | 1.72× | ||
| 07 | D&R | Technology & Electronics | 1.71× | ||
| 08 | Joe Satriani | Music & Radio | 1.71× | ||
| 09 | Steve Jobs | Business & Career | 1.65× | ||
| 10 | C++ | Technology & Electronics | 1.63× | ||
| 11 | DJI | Technology & Electronics | 1.56× | ||
| 12 | Islamic banking | Business & Career | 1.56× | ||
| 13 | Headphones | Technology & Electronics | 1.52× | ||
| 14 | Etstur | Travel & Leisure | 1.52× | ||
| 15 | JOLLY TUR | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.12× | |
| Creativity | OPEN | 1.01× | |
| Social Media Usage | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Spirituality | BALANCE | 0.83× | |
| Community Orientation | OPEN | 0.88× |
Apple's target market in Austria covers an estimated 1,239,055 people, concentrated in Vienna and Lower Austria.
47.0% of the Apple audience are female, 53.0% are male, with an average age of 38.9 years.
Apple fans show strongest brand affinity for Apple Watch (1.84×), Apple Store (1.73×), and Headphones (1.52×) over the country average.
Apple fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Apple itself, the audience over-indexes on Apple Store (1.73×), Headphones (1.52×), C++ (1.63×), and D&R (1.71×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Apple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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