A data profile of the people who buy, follow and care about Wireless in Portugal — modelled from more than twelve digital signal sources. Wireless has an estimated audience of 1,320,675 people in Portugal.
The average Wireless fan in Portugal is 46.5 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Bluetooth, Radio, with strongest over-indexing on WhatsApp (1.62× the country average).
Demographically, the Wireless audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Wireless fan in Portugal is more male, around 46.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Wireless profile in Portugal.
44.6% are female, 55.4% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 46.5 |
| Estimated audience size | 1,320,675 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Wireless audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.8% |
| Italy | 5.6% |
| Brazil | 4.8% |
Where the Wireless audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~500K | 1.33× | |
| 02 | Setúbal District | ~200K | 1.12× | |
| 03 | Porto District | ~300K | 1.10× | |
| 04 | Santarém District | ~70K | 1.10× | |
| 05 | Bragança District | ~20K | 1.03× | |
| 06 | Portalegre District | ~10K | 1.03× | |
| 07 | Guarda District | ~20K | 1.02× | |
| 08 | Beja District | ~20K | 1.01× | |
| 09 | Azores | ~40K | 1.00× | |
| 10 | Vila Real District | ~20K | 0.99× | |
| 11 | Évora District | ~20K | 0.99× | |
| 12 | Aveiro District | ~100K | 0.98× | |
| 13 | Leiria District | ~70K | 0.98× | |
| 14 | Coimbra District | ~60K | 0.98× | |
| 15 | Castelo Branco District | ~20K | 0.98× | |
| 16 | Faro District | ~80K | 0.97× | |
| 17 | Madeira | ~40K | 0.97× | |
| 18 | Braga District | ~100K | 0.96× | |
| 19 | Viseu District | ~40K | 0.96× | |
| 20 | Viana do Castelo District | ~30K | 0.96× |
The strongest cross-interests of the Wireless audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bluetooth | Technology & Electronics | 4.56× | ||
| 02 | Private school | Kids & Family | 3.51× | ||
| 03 | Headphones | Technology & Electronics | 3.31× | ||
| 04 | Radio | Technology & Electronics | 2.40× | ||
| 05 | Norauto | Cars & Mobility | 2.05× | ||
| 06 | Virtual reality | Technology & Electronics | 1.97× | ||
| 07 | Podcast | Music & Radio | 1.82× | ||
| 08 | Laptop | Technology & Electronics | 1.67× | ||
| 09 | S.C. Braga | Sports | 1.66× | ||
| 10 | First-person shooter games | Games | 1.65× | ||
| 11 | Internet & Social Media | 1.62× | |||
| 12 | Fnac | Shopping | 1.61× | ||
| 13 | Portugal national football team | Sports | 1.61× | ||
| 14 | EDreams | Travel & Leisure | 1.61× | ||
| 15 | Viral video | Internet & Social Media | 1.59× | ||
| 16 | Xiaomi | Technology & Electronics | 1.59× | ||
| 17 | Betclic | Games | 1.58× | ||
| 18 | Gambling | Games | 1.57× | ||
| 19 | Romance novels | Literature | 1.55× | ||
| 20 | Donation | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.40× | |
| Career Orientation | POWER | 1.27× | |
| Community Orientation | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Family Orientation | CONSERVATISM | 0.70× | |
| Creativity | OPEN | 0.77× |
Wireless has an estimated audience of 1,320,675 people in Portugal, concentrated in Lisbon District and Porto District.
44.6% of Wireless fans are female, 55.4% are male, with an average age of 46.5 years.
Wireless fans show strongest brand affinity for WhatsApp (1.62×), Bluetooth (4.56×), and Radio (2.4×) over the country average.
Wireless fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Wireless itself, the audience over-indexes on Bluetooth (4.56×), Radio (2.4×), Fnac (1.61×), and Betclic (1.58×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Wireless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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