A data profile of the people who buy, follow and care about Radio Popular in Portugal — modelled from more than twelve digital signal sources. Radio Popular has an estimated audience of 1,628,241 people in Portugal.
The average Radio Popular fan in Portugal is 41.7 years old, more female, and lives primarily in Porto District.
The audience is concentrated in Porto District, Lisbon District, Braga District.
Top brand affinities include Fnac, OLX, Dailymotion, with strongest over-indexing on Fnac (2.75× the country average).
Demographically, the Radio Popular audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Radio Popular fan in Portugal is more female, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Fnac.
The key figures that characterise the Radio Popular profile in Portugal.
55.2% are female, 44.8% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 41.7 |
| Estimated audience size | 1,628,241 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Radio Popular audience comes from Portugal.
| Country | Share |
|---|---|
| Portugal | 82.6% |
| Argentina | 6.5% |
| Spain | 2.2% |
Where the Radio Popular audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Azores | ~80K | 1.86× | |
| 02 | Aveiro District | ~200K | 1.51× | |
| 03 | Braga District | ~200K | 1.49× | |
| 04 | Guarda District | ~30K | 1.29× | |
| 05 | Porto District | ~400K | 1.25× | |
| 06 | Santarém District | ~100K | 1.25× | |
| 07 | Madeira | ~50K | 1.13× | |
| 08 | Leiria District | ~90K | 1.07× | |
| 09 | Viana do Castelo District | ~40K | 1.06× | |
| 10 | Évora District | ~30K | 1.00× | |
| 11 | Coimbra District | ~80K | 0.97× | |
| 12 | Vila Real District | ~30K | 0.93× | |
| 13 | Faro District | ~100K | 0.92× | |
| 14 | Lisbon District | ~400K | 0.88× | |
| 15 | Setúbal District | ~200K | 0.86× | |
| 16 | Viseu District | ~50K | 0.81× | |
| 17 | Castelo Branco District | ~20K | 0.79× | |
| 18 | Bragança District | ~10K | 0.55× | |
| 19 | Portalegre District | ~9K | 0.53× | |
| 20 | Beja District | ~10K | 0.51× |
The strongest cross-interests of the Radio Popular audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dailymotion | Movies & TV | 9.14× | ||
| 02 | Dyson | Home & Garden | 3.32× | ||
| 03 | Dishwasher | Home & Garden | 3.04× | ||
| 04 | Media Markt | Shopping | 2.93× | ||
| 05 | Fnac | Shopping | 2.75× | ||
| 06 | Showroomprive | Fashion & Accessoires | 2.33× | ||
| 07 | Purchase discount | Shopping | 2.23× | ||
| 08 | Kitchenware | Home & Garden | 2.22× | ||
| 09 | OLX | Shopping | 2.21× | ||
| 10 | Web application | Technology & Electronics | 2.17× | ||
| 11 | Betclic | Games | 2.08× | ||
| 12 | Microwave oven | Home & Garden | 2.00× | ||
| 13 | Xiaomi | Technology & Electronics | 1.94× | ||
| 14 | Home Appliances | Home & Garden | 1.72× | ||
| 15 | Radio | Technology & Electronics | 1.60× | ||
| 16 | Ryanair | Travel & Leisure | 1.57× | ||
| 17 | FlixBus | Cars & Mobility | 1.57× | ||
| 18 | EasyJet | Travel & Leisure | 1.57× | ||
| 19 | Vodafone | Technology & Electronics | 1.55× | ||
| 20 | Black Friday (shopping) | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.59× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Price Sensitivity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Spirituality | BALANCE | 0.82× | |
| Sustainability | BALANCE | 0.84× |
Radio Popular has an estimated audience of 1,628,241 people in Portugal, concentrated in Porto District and Lisbon District.
55.2% of Radio Popular fans are female, 44.8% are male, with an average age of 41.7 years.
Radio Popular fans show strongest brand affinity for Fnac (2.75×), OLX (2.21×), and Dailymotion (9.14×) over the country average.
Radio Popular fans in Portugal are most concentrated in Porto District (reach ~400K), Lisbon District (reach ~400K), and Braga District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Radio Popular itself, the audience over-indexes on OLX (2.21×), Dailymotion (9.14×), Betclic (2.08×), and Ryanair (1.57×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Radio Popular. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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