A data profile of the people who buy, follow and care about Vodafone in Portugal — modelled from more than twelve digital signal sources. Vodafone has an estimated audience of 2,047,249 people in Portugal.
Vodafone has an estimated audience of 2,047,249 people in Portugal. 47.0% are female, 53.0% are male, average age 45.9. Top brand affinities: Office 365, Radio Popular, Health insurance, Vodafone Portugal, Sampler (musical instrument).
Top brand affinities include Office 365, Radio Popular, Health insurance, with strongest over-indexing on Office 365 (1.93× the country average).
Demographically, the Vodafone audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Spirituality.
The typical Vodafone fan in Portugal is balanced, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for Office 365.
The key figures that characterise the Vodafone profile in Portugal.
47.0% are female, 53.0% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 45.9 |
| Estimated audience size | 2,047,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 34% |
The strongest cross-interests of the Vodafone audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paredes de Coura Festival | Music & Radio | 3.71× | ||
| 02 | Optical fiber | Technology & Electronics | 2.42× | ||
| 03 | Mobile network operator | Technology & Electronics | 2.09× | ||
| 04 | Office 365 | Technology & Electronics | 1.93× | ||
| 05 | Microsoft Teams | Technology & Electronics | 1.93× | ||
| 06 | Smart TV | Technology & Electronics | 1.70× | ||
| 07 | Hearing | Health | 1.67× | ||
| 08 | Health insurance | Business & Career | 1.65× | ||
| 09 | Antena 3 (Spain) | Movies & TV | 1.61× | ||
| 10 | E.Leclerc | Shopping | 1.60× | ||
| 11 | Vodafone Portugal | Technology & Electronics | 1.58× | ||
| 12 | Sampler (musical instrument) | Music & Radio | 1.58× | ||
| 13 | Tony Carreira | Music & Radio | 1.58× | ||
| 14 | Staples Inc. | Business & Career | 1.57× | ||
| 15 | Radio Popular | Music & Radio | 1.55× | ||
| 16 | Securitas (Swedish security company) | Home & Garden | 1.54× | ||
| 17 | ActivoBank | Business & Career | 1.52× | ||
| 18 | Dolce Gusto | Food & Beverages | 1.52× | ||
| 19 | Dacia Duster | Cars & Mobility | 1.52× | ||
| 20 | Samsung Galaxy | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.22× | |
| Spirituality | BALANCE | 1.01× | |
| Tradition | CONSERVATISM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Community Orientation | OPEN | 0.76× | |
| Indulgence | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Vodafone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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