Rascasse Audience Intelligence

Vodafone Target Market in Italy

A data profile of the people who buy, follow and care about Vodafone in Italy — modelled from more than twelve digital signal sources. Vodafone has an estimated audience of 6,029,338 people in Italy.

#1among Mobile phone operator in Italy#76among Brand in Italy#59in Technology & Electronics

The average Vodafone fan in Italy is 45.1 years old, balanced, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Top brand affinities include SuperEnalotto, 3BMeteo, Poste italiane, with strongest over-indexing on SuperEnalotto (1.75× the country average).

Demographically, the Vodafone audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Vodafone fan in Italy is balanced, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for SuperEnalotto.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vodafone profile in Italy.

Audience size
6M
in Italy
Gender
45.1%♀
54.9% male
Age
45.1
average years
Country rank
#1048
Brand in Italy
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vodafone

45.1% are female, 54.9% are male, average age 45.1.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Vodafone audience in Italy
MetricValue
Female45.1%
Male54.9%
Average age45.1
Estimated audience size6,029,338
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Vodafone audience in Italy
Age bracketShare%
16-1911%
20-2912%
30-3918%
40-4921%
50+37%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Vodafone audience comes from Italy.

Worldwide audience distribution share by country for Vodafone
CountryShare
Germany19.1%
Italy9.0%
Spain8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vodafone audience in Italy is strongest.

Fig. 05

Top regions by affinity

Vodafone customers by region in Italy
#RegionReachAffinity×
01Campania~900K1.27×
02Lazio~900K1.26×
03Lombardy~1.5M1.20×
04Piedmont~500K1.15×
05Tuscany~500K1.14×
06Veneto~500K1.12×
07Calabria~200K1.11×
08Sicilia~600K1.10×
09Puglia~500K1.09×
10Liguria~200K1.09×
11Emilia-Romagna~500K1.08×
12Sardinia~200K0.98×
13Abruzzo~100K0.98×
14Marche~100K0.92×
15Friuli-Venezia Giulia~100K0.91×
16Trentino-Alto Adige/Südtirol~100K0.88×
17Basilicata~50K0.84×
18Umbria~80K0.81×
19Molise~20K0.58×
20Aosta Valley~8K0.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vodafone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vodafone audience
#·InterestCategoryAffinity×
01Asymmetric digital subscriber lineTechnology & Electronics3.33×
02GigabyteTechnology & Electronics2.80×
03Optical fiberTechnology & Electronics2.49×
04Fastweb (telecommunications company)Technology & Electronics2.42×
05ModemTechnology & Electronics2.32×
06TiscaliTechnology & Electronics2.20×
07Short Message ServiceTechnology & Electronics2.02×
08LoanBusiness & Career1.83×
09PensionBusiness & Career1.83×
10EnelHome & Garden1.77×
11SuperEnalottoGames1.75×
12Network switchTechnology & Electronics1.69×
13Natural gasCars & Mobility1.64×
14Smart TVTechnology & Electronics1.62×
153BMeteoNews1.60×
16AliPolitics & Society1.60×
17HypermarketShopping1.55×
18MattressHome & Garden1.55×
19Poste italianeBusiness & Career1.52×
20WindTreTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vodafone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vodafone audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.26×
DIY MentalityTHRILL0.93×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vodafone audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.61×
Design AffinityPREMIUM0.61×
Risk AppetiteTHRILL0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vodafone's target market in Italy?

Vodafone's target market in Italy covers an estimated 6,029,338 people, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Vodafone customers?

45.1% of the Vodafone audience are female, 54.9% are male, with an average age of 45.1 years.

03

Which brands do Vodafone fans like most?

Vodafone fans show strongest brand affinity for SuperEnalotto (1.75×), 3BMeteo (1.6×), and Poste italiane (1.52×) over the country average.

04

Where do Vodafone fans live in Italy?

Vodafone fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Vodafone fans also like?

Beyond Vodafone itself, the audience over-indexes on 3BMeteo (1.6×), Poste italiane (1.52×), Fastweb (telecommunications company) (2.42×), and Tiscali (2.2×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in Italy

See Vodafone audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Vodafone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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