A data profile of the people who buy, follow and care about WindTre in Italy — modelled from more than twelve digital signal sources. WindTre has an estimated audience of 5,534,560 people in Italy.
The average WindTre fan in Italy is 43.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include 5G, Fiberglass, Personal finance, with strongest over-indexing on 5G (32.43× the country average).
Demographically, the WindTre audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical WindTre fan in Italy is more male, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for 5G.
The key figures that characterise the WindTre profile in Italy.
39.8% are female, 60.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 43.2 |
| Estimated audience size | 5,534,560 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide WindTre audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 96.7% |
| Germany | 0.4% |
| China | 0.3% |
Where the WindTre audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~1M | 1.52× | |
| 02 | Sicilia | ~700K | 1.42× | |
| 03 | Puglia | ~500K | 1.30× | |
| 04 | Veneto | ~500K | 1.21× | |
| 05 | Lombardy | ~1M | 1.19× | |
| 06 | Campania | ~800K | 1.18× | |
| 07 | Piedmont | ~500K | 1.10× | |
| 08 | Friuli-Venezia Giulia | ~100K | 1.08× | |
| 09 | Tuscany | ~400K | 1.02× | |
| 10 | Calabria | ~200K | 0.99× | |
| 11 | Emilia-Romagna | ~400K | 0.94× | |
| 12 | Liguria | ~200K | 0.94× | |
| 13 | Trentino-Alto Adige/Südtirol | ~100K | 0.90× | |
| 14 | Umbria | ~80K | 0.88× | |
| 15 | Sardinia | ~100K | 0.87× | |
| 16 | Abruzzo | ~100K | 0.86× | |
| 17 | Marche | ~100K | 0.80× | |
| 18 | Basilicata | ~40K | 0.68× | |
| 19 | Molise | ~20K | 0.68× | |
| 20 | Aosta Valley | ~8K | 0.56× |
The strongest cross-interests of the WindTre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 5G | Technology & Electronics | 32.43× | ||
| 02 | Fiberglass | Technology & Electronics | 11.81× | ||
| 03 | The Verge | Technology & Electronics | 6.93× | ||
| 04 | Fastweb (telecommunications company) | Technology & Electronics | 3.13× | ||
| 05 | Optical fiber | Technology & Electronics | 2.75× | ||
| 06 | Eni | Cars & Mobility | 2.45× | ||
| 07 | Smart device | Technology & Electronics | 2.12× | ||
| 08 | Wikipedia | Internet & Social Media | 2.09× | ||
| 09 | Sustainable energy | Home & Garden | 1.86× | ||
| 10 | Innovation | Business & Career | 1.78× | ||
| 11 | Mediaset | Technology & Electronics | 1.65× | ||
| 12 | Telegram | Internet & Social Media | 1.65× | ||
| 13 | Borsa Italiana | Business & Career | 1.63× | ||
| 14 | Renewable energy | Business & Career | 1.63× | ||
| 15 | Financial services | Business & Career | 1.59× | ||
| 16 | Game consoles | Technology & Electronics | 1.58× | ||
| 17 | Google Maps | Internet & Social Media | 1.55× | ||
| 18 | Mobile game | Games | 1.53× | ||
| 19 | Personal finance | Business & Career | 1.52× | ||
| 20 | Singer-songwriter | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.39× | |
| Need for Security | CONSERVATISM | 1.36× | |
| Career Orientation | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Creativity | OPEN | 0.80× | |
| DIY Mentality | THRILL | 0.82× |
WindTre's target market in Italy covers an estimated 5,534,560 people, concentrated in Lombardy and Lazio.
39.8% of the WindTre audience are female, 60.2% are male, with an average age of 43.2 years.
WindTre fans show strongest brand affinity for 5G (32.43×), Fiberglass (11.81×), and Personal finance (1.52×) over the country average.
WindTre fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~1M), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond WindTre itself, the audience over-indexes on Fiberglass (11.81×), Personal finance (1.52×), Fastweb (telecommunications company) (3.13×), and Wikipedia (2.09×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for WindTre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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