A data profile of the people who buy, follow and care about Fastweb (telecommunications company) in Italy — modelled from more than twelve digital signal sources. Fastweb (telecommunications company) has an estimated audience of 4,614,631 people in Italy.
The average Fastweb (telecommunications company) fan in Italy is 46.7 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Tiscali, Sky wifi, WindTre, with strongest over-indexing on Tiscali (3.95× the country average).
Demographically, the Fastweb (telecommunications company) audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Fastweb (telecommunications company) fan in Italy is more male, around 46.7 years old, with strong Need for Security tendencies and a notable affinity for Tiscali.
The key figures that characterise the Fastweb (telecommunications company) profile in Italy.
38.3% are female, 61.7% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 46.7 |
| Estimated audience size | 4,614,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 41% |
of the worldwide Fastweb (telecommunications company) audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 91.3% |
| United States | 3.2% |
| United Kingdom | 1.1% |
Where the Fastweb (telecommunications company) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.47× | |
| 02 | Liguria | ~200K | 1.37× | |
| 03 | Lazio | ~800K | 1.36× | |
| 04 | Puglia | ~400K | 1.30× | |
| 05 | Campania | ~600K | 1.25× | |
| 06 | Piedmont | ~400K | 1.25× | |
| 07 | Sicilia | ~500K | 1.19× | |
| 08 | Emilia-Romagna | ~400K | 1.08× | |
| 09 | Tuscany | ~300K | 1.02× | |
| 10 | Abruzzo | ~100K | 1.02× | |
| 11 | Veneto | ~400K | 1.00× | |
| 12 | Calabria | ~100K | 0.97× | |
| 13 | Marche | ~100K | 0.92× | |
| 14 | Friuli-Venezia Giulia | ~80K | 0.92× | |
| 15 | Basilicata | ~30K | 0.81× | |
| 16 | Sardinia | ~100K | 0.74× | |
| 17 | Umbria | ~50K | 0.70× | |
| 18 | Trentino-Alto Adige/Südtirol | ~50K | 0.62× | |
| 19 | Aosta Valley | ~7K | 0.59× | |
| 20 | Molise | ~10K | 0.57× |
The strongest cross-interests of the Fastweb (telecommunications company) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sky wifi | Technology & Electronics | 9.45× | ||
| 02 | Swisscom | Technology & Electronics | 9.45× | ||
| 03 | Mobile virtual network operator | Technology & Electronics | 5.71× | ||
| 04 | Landline | Technology & Electronics | 4.20× | ||
| 05 | Asymmetric digital subscriber line | Technology & Electronics | 4.12× | ||
| 06 | Mobile telephony | Technology & Electronics | 3.96× | ||
| 07 | Tiscali | Technology & Electronics | 3.95× | ||
| 08 | Eolo | Technology & Electronics | 3.91× | ||
| 09 | Very Mobile | Technology & Electronics | 3.50× | ||
| 10 | PosteMobile | Technology & Electronics | 3.32× | ||
| 11 | Optical fiber | Technology & Electronics | 3.29× | ||
| 12 | Modem | Technology & Electronics | 3.20× | ||
| 13 | The Sims | Games | 3.17× | ||
| 14 | WindTre | Technology & Electronics | 3.13× | ||
| 15 | WIND (Italy) | Technology & Electronics | 2.60× | ||
| 16 | Gigabyte | Technology & Electronics | 2.54× | ||
| 17 | Vodafone | Technology & Electronics | 1.86× | ||
| 18 | Network switch | Technology & Electronics | 1.83× | ||
| 19 | Iliad | Technology & Electronics | 1.70× | ||
| 20 | Laborer | Business & Career | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.17× | |
| Social Media Usage | JOY | 0.96× | |
| Price Sensitivity | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Community Orientation | OPEN | 0.71× | |
| Quality Awareness | PREMIUM | 0.72× |
Fastweb (telecommunications company)'s target market in Italy covers an estimated 4,614,631 people, concentrated in Lombardy and Lazio.
38.3% of the Fastweb (telecommunications company) audience are female, 61.7% are male, with an average age of 46.7 years.
Fastweb (telecommunications company) fans show strongest brand affinity for Tiscali (3.95×), Sky wifi (9.45×), and WindTre (3.13×) over the country average.
Fastweb (telecommunications company) fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Fastweb (telecommunications company) itself, the audience over-indexes on Sky wifi (9.45×), WindTre (3.13×), Very Mobile (3.5×), and Mobile telephony (3.96×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fastweb (telecommunications company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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