Iliad Target Market in Italy
Iliad has an estimated audience of 10,846,126 people in Italy. 44.6% are female, 55.4% are male, average age 40.9. Top regions: Lombardy, Lazio, Sicilia. Top brand affinities: Innovation, FlixBus, Sustainable energy, Renewable energy, Individualism.
The average Iliad fan in Italy is 40.9 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Sicilia. Top brand affinities include Innovation, FlixBus, Sustainable energy, with strongest over-indexing on Innovation (1.74× the country average). Demographically, the Iliad audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Customer demographics of Iliad
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 40.9 |
| Estimated audience size | 10,846,126 |
Audience persona
The typical Iliad fan in Italy is more male, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Innovation.
Iliad customers by region in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~4M | 2.04× |
| Lazio | ~1.5M | 1.05× |
| Sicilia | ~1M | 1.21× |
| Campania | ~1M | 0.93× |
| Veneto | ~1M | 1.25× |
| Piedmont | ~900K | 1.11× |
| Emilia-Romagna | ~800K | 0.93× |
| Puglia | ~800K | 1.05× |
| Tuscany | ~500K | 0.65× |
| Calabria | ~400K | 1.11× |
| Sardinia | ~300K | 1.11× |
| Liguria | ~300K | 0.87× |
| Abruzzo | ~200K | 0.97× |
| Friuli-Venezia Giulia | ~200K | 1.09× |
| Marche | ~200K | 0.8× |
| Trentino-Alto Adige/Südtirol | ~200K | 0.78× |
| Umbria | ~100K | 0.66× |
| Basilicata | ~70K | 0.75× |
| Molise | ~50K | 0.94× |
| Aosta Valley | ~20K | 0.72× |
Top brand affinities of the Iliad audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Innovation | 1.74× | Business & Career |
| FlixBus | 1.68× | Cars & Mobility |
| Sustainable energy | 1.65× | Home & Garden |
| Renewable energy | 1.56× | Business & Career |
| Individualism | 3.25× | Politics & Society |
| Virtual reality | 1.85× | Technology & Electronics |
| Bologna F.C. 1909 | 1.62× | Sports |
| Rail transport | 2.01× | Travel & Leisure |
| Baking powder | 2.24× | Food & Beverages |
| Tiscali | 1.96× | Technology & Electronics |
| Public transport | 1.76× | Cars & Mobility |
| Convenience food | 4.55× | Food & Beverages |
| Mobile payment | 1.93× | Business & Career |
| Snack food | 1.78× | Food & Beverages |
| Subscription business model | 1.5× | Shopping |
| Zoo | 1.51× | Kids & Family |
| Mineral water | 2.54× | Food & Beverages |
| Sugar substitute | 2.73× | Food & Beverages |
| Home automation | 1.72× | Technology & Electronics |
| Fastweb (telecommunications company) | 1.7× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.28 |
| Career Orientation | POWER | 1.91 |
| Individualism | JOY | 1.86 |
| Community Orientation | OPEN | 1.35 |
| Quality Awareness | PREMIUM | 1.28 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 77.4% |
| Germany | 8.9% |
| United States | 1.4% |
See Iliad audiences in other countries
More Technology & Electronics audiences in Italy
- Tecnomat (19,852,814)
- Esselunga (18,817,519)
- Champion (train) (18,150,400)
- Conad (18,084,151)
- IKEA (17,747,840)
Frequently asked questions
Who is Iliad's target market in Italy?
Iliad's target market in Italy covers an estimated 10,846,126 people, concentrated in Lombardy and Lazio.
What is the gender split and age of Iliad customers?
44.6% of the Iliad audience are female, 55.4% are male, with an average age of 40.9 years.
Which brands do Iliad fans like most?
Iliad fans show strongest brand affinity for Innovation (1.74×), FlixBus (1.68×), and Sustainable energy (1.65×) over the country average.
Where do Iliad fans live in Italy?
Iliad fans in Italy are most concentrated in Lombardy (reach ~4M), Lazio (reach ~1.5M), and Sicilia (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Iliad fans also like?
Beyond Iliad itself, the audience over-indexes on FlixBus (1.68×), Sustainable energy (1.65×), Renewable energy (1.56×), and Individualism (3.25×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Iliad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.