A data profile of the people who buy, follow and care about Iliad in Italy — modelled from more than twelve digital signal sources. Iliad has an estimated audience of 11,004,109 people in Italy.
The average Iliad fan in Italy is 40.9 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Innovation, FlixBus, Sustainable energy, with strongest over-indexing on Innovation (1.74× the country average).
Demographically, the Iliad audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Iliad fan in Italy is more male, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Iliad profile in Italy.
44.6% are female, 55.4% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 40.9 |
| Estimated audience size | 11,004,109 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 30% | |
| 40-49 | 25% | |
| 50+ | 16% |
of the worldwide Iliad audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 77.5% |
| Germany | 8.7% |
| United States | 1.5% |
Where the Iliad audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~4M | 2.04× | |
| 02 | Veneto | ~1M | 1.25× | |
| 03 | Sicilia | ~1M | 1.21× | |
| 04 | Piedmont | ~900K | 1.11× | |
| 05 | Calabria | ~400K | 1.11× | |
| 06 | Sardinia | ~300K | 1.11× | |
| 07 | Friuli-Venezia Giulia | ~200K | 1.09× | |
| 08 | Lazio | ~1.5M | 1.05× | |
| 09 | Puglia | ~800K | 1.05× | |
| 10 | Abruzzo | ~200K | 0.97× | |
| 11 | Molise | ~50K | 0.94× | |
| 12 | Campania | ~1M | 0.93× | |
| 13 | Emilia-Romagna | ~800K | 0.93× | |
| 14 | Liguria | ~300K | 0.87× | |
| 15 | Marche | ~200K | 0.80× | |
| 16 | Trentino-Alto Adige/Südtirol | ~200K | 0.78× | |
| 17 | Basilicata | ~70K | 0.75× | |
| 18 | Aosta Valley | ~20K | 0.72× | |
| 19 | Umbria | ~100K | 0.66× | |
| 20 | Tuscany | ~500K | 0.65× |
The strongest cross-interests of the Iliad audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Convenience food | Food & Beverages | 4.55× | ||
| 02 | Individualism | Politics & Society | 3.25× | ||
| 03 | WIND (Italy) | Technology & Electronics | 2.77× | ||
| 04 | Sugar substitute | Food & Beverages | 2.73× | ||
| 05 | Mineral water | Food & Beverages | 2.54× | ||
| 06 | Baking powder | Food & Beverages | 2.24× | ||
| 07 | Rail transport | Travel & Leisure | 2.01× | ||
| 08 | Tiscali | Technology & Electronics | 1.96× | ||
| 09 | Mobile payment | Business & Career | 1.93× | ||
| 10 | Virtual reality | Technology & Electronics | 1.85× | ||
| 11 | Snack food | Food & Beverages | 1.78× | ||
| 12 | Public transport | Cars & Mobility | 1.76× | ||
| 13 | Innovation | Business & Career | 1.74× | ||
| 14 | Fastweb (telecommunications company) | Technology & Electronics | 1.70× | ||
| 15 | FlixBus | Cars & Mobility | 1.68× | ||
| 16 | Sustainable energy | Home & Garden | 1.65× | ||
| 17 | Bologna F.C. 1909 | Sports | 1.62× | ||
| 18 | Renewable energy | Business & Career | 1.56× | ||
| 19 | Zoo | Kids & Family | 1.51× | ||
| 20 | Subscription business model | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.28× | |
| Career Orientation | POWER | 1.91× | |
| Individualism | JOY | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.63× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Creativity | OPEN | 0.79× |
Iliad's target market in Italy covers an estimated 11,004,109 people, concentrated in Lombardy and Lazio.
44.6% of the Iliad audience are female, 55.4% are male, with an average age of 40.9 years.
Iliad fans show strongest brand affinity for Innovation (1.74×), FlixBus (1.68×), and Sustainable energy (1.65×) over the country average.
Iliad fans in Italy are most concentrated in Lombardy (reach ~4M), Lazio (reach ~1.5M), and Sicilia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Iliad itself, the audience over-indexes on FlixBus (1.68×), Sustainable energy (1.65×), Renewable energy (1.56×), and Individualism (3.25×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Iliad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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