Rascasse Audience Intelligence

Iliad Target Market in Germany

A data profile of the people who buy, follow and care about Iliad in Germany — modelled from more than twelve digital signal sources. Iliad has an estimated audience of 1,234,053 people in Germany.

#690among Brand in Germany#274in Technology & Electronics

The average Iliad fan in Germany is 38.6 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Non-alcoholic beverage, Ryanair, Public transport, with strongest over-indexing on Non-alcoholic beverage (7.27× the country average).

Demographically, the Iliad audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Individualism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Iliad fan in Germany is balanced, around 38.6 years old, with strong Individualism tendencies and a notable affinity for Non-alcoholic beverage.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iliad profile in Germany.

Audience size
1.2M
in Germany
Gender
49.7%♀
50.3% male
Age
38.6
average years
Country rank
#5366
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Iliad

49.7% are female, 50.3% are male, average age 38.6.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Iliad audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age38.6
Estimated audience size1,234,053
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Iliad audience in Germany
Age bracketShare%
16-1915%
20-2922%
30-3925%
40-4928%
50+10%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Iliad audience comes from Germany.

Worldwide audience distribution share by country for Iliad
CountryShare
Italy77.5%
Germany8.7%
United States1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iliad audience in Germany is strongest.

Fig. 05

Top regions by affinity

Iliad customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~500K2.75×
02Nordrhein-Westfalen~500K1.70×
03Sachsen-Anhalt~50K1.59×
04Hessen~100K1.42×
05Thüringen~30K1.04×
06Sachsen~60K1.01×
07Rheinland-Pfalz~50K0.84×
08Saarland~10K0.83×
09Bayern~200K0.82×
10Berlin~40K0.76×
11Brandenburg~30K0.70×
12Niedersachsen~80K0.66×
13Hamburg~20K0.60×
14Mecklenburg-Vorpommern~10K0.58×
15Schleswig-Holstein~20K0.51×
16Bremen~5K0.43×
Fig. 06

Affinity by region

Affinity by region — Iliad, Germany
0.43×1.00×2.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iliad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iliad audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages7.27×
02Mineral waterFood & Beverages4.85×
03Sports bettingGames3.03×
04Public transportCars & Mobility2.89×
05Paris Saint-GermainSports2.73×
06Tour de FranceSports2.40×
07CappuccinoFood & Beverages2.29×
08Brad PittMovies & TV2.27×
09RyanairTravel & Leisure2.22×
10Alexander ZverevSports2.21×
11FinchMusic & Radio2.09×
12Online newspaperNews2.04×
13FlixBusCars & Mobility1.93×
14EurowingsTravel & Leisure1.88×
15FressnapfShopping1.88×
16Solar energyHome & Garden1.71×
17Sports clubSports1.64×
18Deutsche BankBusiness & Career1.62×
19ReligionBusiness & Career1.61×
20CHECK24Business & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iliad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iliad audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.34×
Career OrientationPOWER1.78×
Community OrientationOPEN1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iliad audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
DIY MentalityTHRILL0.68×
Early Adopter MentalityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Iliad's target market in Germany?

Iliad's target market in Germany covers an estimated 1,234,053 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Iliad customers?

49.7% of the Iliad audience are female, 50.3% are male, with an average age of 38.6 years.

03

Which brands do Iliad fans like most?

Iliad fans show strongest brand affinity for Non-alcoholic beverage (7.27×), Ryanair (2.22×), and Public transport (2.89×) over the country average.

04

Where do Iliad fans live in Germany?

Iliad fans in Germany are most concentrated in Baden-Württemberg (reach ~500K), Nordrhein-Westfalen (reach ~500K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Iliad fans also like?

Beyond Iliad itself, the audience over-indexes on Ryanair (2.22×), Public transport (2.89×), Mineral water (4.85×), and Online newspaper (2.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Iliad audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Iliad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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