Iliad Audience in Germany
Iliad has an estimated audience of 727,658 people in Germany. 49.7% are female, 50.3% are male, average age 38.6. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Ryanair, Tour de France, Deichmann, FIS Alpine Ski World Cup, Eurowings.
The average Iliad fan in Germany is 38.6 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Ryanair, Tour de France, Deichmann, with strongest over-indexing on Ryanair (3.05× the country average). Demographically, the Iliad audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Iliad fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 38.6 |
| Estimated audience size | 727,658 |
Audience persona
The typical Iliad fan in Germany is balanced, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for Ryanair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 477,667 | 2.82× |
| Nordrhein-Westfalen | 459,764 | 1.69× |
| Bayern | 164,768 | 0.83× |
| Hessen | 130,713 | 1.38× |
| Niedersachsen | 84,474 | 0.7× |
| Sachsen | 64,027 | 1.05× |
| Rheinland-Pfalz | 54,028 | 0.87× |
| Sachsen-Anhalt | 51,779 | 1.61× |
| Berlin | 42,446 | 0.76× |
| Thüringen | 30,835 | 0.97× |
| Brandenburg | 25,721 | 0.67× |
| Schleswig-Holstein | 23,633 | 0.53× |
| Hamburg | 17,511 | 0.62× |
| Mecklenburg-Vorpommern | 13,169 | 0.56× |
| Saarland | 9,570 | 0.63× |
| Bremen | 3,338 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 3.05× | Travel & Leisure |
| Tour de France | 4.75× | Sports |
| Deichmann | 1.73× | Shopping |
| FIS Alpine Ski World Cup | 4.8× | Sports |
| Eurowings | 1.82× | Travel & Leisure |
| Real Madrid C.F. | 1.52× | Sports |
| Fressnapf | 2.09× | Shopping |
| Alpine skiing | 1.93× | Sports |
| Art exhibition | 2.26× | Arts & Culture |
| Lufthansa | 1.59× | Travel & Leisure |
| Online newspaper | 1.67× | News |
| Booking.com | 1.81× | Travel & Leisure |
| Non-alcoholic beverage | 3.39× | Food & Beverages |
| FC Schalke 04 | 1.82× | Sports |
| Fast casual restaurants | 2.69× | Food & Beverages |
| Pet food | 1.57× | Pets & Animals |
| Minecraft | 3.2× | Games |
| Sports club | 1.73× | Sports |
| FC Barcelona | 1.55× | Sports |
| Personal care | 1.53× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.13 |
| Individualism | JOY | 2.03 |
| Sustainability | BALANCE | 1.87 |
| Urban Lifestyle | OPEN | 1.87 |
| Community Orientation | OPEN | 1.68 |
| Pet Ownership | JOY | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 81.3% |
| Germany | 5.5% |
| United States | 1.5% |
See Iliad audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Iliad have in Germany?
Iliad has an estimated audience of 727,658 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Iliad fans?
49.7% of Iliad fans are female, 50.3% are male, with an average age of 38.6 years.
Which brands do Iliad fans like most?
Iliad fans show strongest brand affinity for Ryanair (3.05×), Tour de France (4.75×), and Deichmann (1.73×) over the country average.
Where do Iliad fans live in Germany?
Iliad fans in Germany are most concentrated in Baden-Württemberg (reach 477,667), Nordrhein-Westfalen (reach 459,764), and Bayern (reach 164,768). These three regions account for the largest share of the active audience.
What other brands do Iliad fans also like?
Beyond Iliad itself, the audience over-indexes on Tour de France (4.75×), Deichmann (1.73×), FIS Alpine Ski World Cup (4.8×), and Eurowings (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Iliad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.