Top 100 Mobile phone operators in Italy

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	Vodafone	6.2M	9.1%	45.1	45.1%	Mobile phone operator
2	Fastweb (telecommunications company)	4.6M	91.3%	46.7	38.3%	Mobile phone operator
3	Telecom Italia	1.6M	92.6%	45.2	41.7%	Mobile phone operator
4	WIND (Italy)	1.6M	12.8%	38.6	45.4%	Mobile phone operator
5	PosteMobile	1.2M	97.1%	43.8	48.2%	Mobile phone operator
6	Lycamobile	848k	11.4%	49.8	45.4%	Mobile phone operator
7	Vivo (telecommunications)	799k	2.9%	41.6	55.3%	Mobile phone operator
8	Orange	370k	1.1%	40.0	43.3%	Mobile phone operator
9	spusu	355k	21.7%	42.6	35.3%	Mobile phone operator
10	T-Mobile	331k	0.4%	39.2	43.9%	Mobile phone operator
11	LINE	280k	0.7%	31.1	52.2%	Mobile phone operator
12	Vodafone Italy	241k	83.6%	41.8	38.8%	Mobile phone operator
13	AT&T	217k	0.4%	37.7	37.2%	Mobile phone operator
14	Swisscom	160k	3.3%	41.9	44.0%	Mobile phone operator
15	verizon	151k	0.3%	33.8	61.4%	Mobile phone operator
16	Sveriges Television	151k	1.2%	39.6	57.5%	Mobile phone operator
17	Free Mobile	135k	1.2%	47.2	39.5%	Mobile phone operator
18	Sprint Corporation	122k	2.5%	37.7	36.2%	Mobile phone operator
19	Deutsche Telekom	66k	1.8%	35.5	42.9%	Mobile phone operator
20	Viasat	64k	2.9%	41.2	32.9%	Mobile phone operator
21	BT Group	45k	0.9%	39.3	67.6%	Mobile phone operator
22	MetroPCS	40k	0.5%	36.4	32.7%	Mobile phone operator
23	Telenor	37k	0.7%	37.2	46.0%	Mobile phone operator
24	Bouygues	36k	0.4%	38.3	44.8%	Mobile phone operator
25	Lebara	36k	0.7%	46.0	41.2%	Mobile phone operator

Want the full picture for any of these audiences?

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each mobile phone operator by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mobile phone operator in Italy?

Vodafone currently leads with an estimated audience of 6.2M people in Italy.

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