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Popularity ranking · Italy

The 100 most popular Mobile Phone Operators in Italy

This curated ranking covers the 100 largest mobile phone operators in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 150 mobile phone operators tracked in Italy, the 100 ranked here account for the largest measured audience reach. Vodafone, Fastweb (telecommunications company) and WIND (Italy) lead the list with a combined estimated audience of 12M people. Across all 100 entries the average audience size is 206k, and the largest, Vodafone, reaches around 6M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each mobile phone operator, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Vodafone 6M 45.1 45.1% Mobile phone operator
2 Fastweb (telecommunications company) 4.6M 46.7 38.3% Mobile phone operator
3 WIND (Italy) 1.8M 38.6 45.4% Mobile phone operator
4 Telecom Italia 1.7M 45.2 41.7% Mobile phone operator
5 PosteMobile 1.2M 43.8 48.2% Mobile phone operator
6 Lycamobile 866k 49.8 45.4% Mobile phone operator
7 Vivo (telecommunications) 811k 41.6 55.3% Mobile phone operator
8 Orange 407k 40.0 43.3% Mobile phone operator
9 spusu 357k 42.6 36.0% Mobile phone operator
10 T-Mobile 331k 39.2 43.9% Mobile phone operator
11 LINE 280k 31.1 52.2% Mobile phone operator
12 Vodafone Italy 240k 41.8 38.8% Mobile phone operator
13 AT&T 217k 37.7 37.2% Mobile phone operator
14 Swisscom 160k 41.9 44.0% Mobile phone operator
15 Sveriges Television 153k 39.6 57.5% Mobile phone operator
16 verizon 146k 33.8 61.4% Mobile phone operator
17 Free Mobile 138k 47.2 39.5% Mobile phone operator
18 Sprint Corporation 127k 37.7 36.2% Mobile phone operator
19 Deutsche Telekom 67k 35.5 42.9% Mobile phone operator
20 Viasat 62k 41.2 32.9% Mobile phone operator
21 Tessellis 46k 42.2 43.2% Mobile phone operator
22 BT Group 43k 39.3 67.6% Mobile phone operator
23 MetroPCS 40k 36.4 32.7% Mobile phone operator
24 Telenor 37k 37.2 46.0% Mobile phone operator
25 Lebara 37k 46.0 41.2% Mobile phone operator

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular mobile phone operators compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each mobile phone operator by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mobile phone operator in Italy?

Vodafone currently leads with an estimated audience of 6M people in Italy.

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