Top 50 Mobile phone operators in Italy
This curated ranking covers the 50 largest mobile phone operators in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 147 mobile phone operators tracked in Italy, the 50 ranked here account for the largest measured audience reach. Vodafone, Fastweb (telecommunications company) and WIND (Italy) lead the list with a combined estimated audience of 12,305,394 people. Across all 50 entries the average audience size is 401,469, and the largest, Vodafone, reaches around 5,846,878 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each mobile phone operator, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Vodafone |
5,846,878 | 8.2% | Mobile phone operator | Technology & Electronics |
| 2 |  Fastweb (telecommunications company) |
4,571,715 | 91.8% | Mobile phone operator | Technology & Electronics |
| 3 |  WIND (Italy) |
1,886,801 | 16.7% | Mobile phone operator | Technology & Electronics |
| 4 |  Telecom Italia |
1,659,569 | 84.9% | Mobile phone operator | Technology & Electronics |
| 5 |  PosteMobile |
1,178,243 | 97.5% | Mobile phone operator | Technology & Electronics |
| 6 |  Lycamobile |
839,318 | 11.5% | Mobile phone operator | Technology & Electronics |
| 7 |  Vivo (telecommunications) |
765,561 | 2.9% | Mobile phone operator | Technology & Electronics |
| 8 |  Orange |
364,489 | 1.2% | Mobile phone operator | Technology & Electronics |
| 9 |  spusu |
344,390 | 21.2% | Mobile phone operator | Technology & Electronics |
| 10 |  T-Mobile |
336,878 | 0.4% | Mobile phone operator | Technology & Electronics |
| 11 |  LINE |
277,465 | 0.8% | Mobile phone operator | Technology & Electronics |
| 12 |  AT&T |
260,731 | 0.3% | Mobile phone operator | Technology & Electronics |
| 13 |  Vodafone Italy |
235,537 | 82.0% | Mobile phone operator | Technology & Electronics |
| 14 |  Swisscom |
168,984 | 3.6% | Mobile phone operator | Technology & Electronics |
| 15 |  verizon |
155,930 | 0.3% | Mobile phone operator | Technology & Electronics |
| 16 |  Sveriges Television |
149,240 | 1.2% | Mobile phone operator | Technology & Electronics |
| 17 |  Free Mobile |
132,138 | 1.3% | Mobile phone operator | Technology & Electronics |
| 18 |  Sprint Corporation |
109,646 | 3.9% | Mobile phone operator | Technology & Electronics |
| 19 |  Deutsche Telekom |
68,050 | 1.8% | Mobile phone operator | Technology & Electronics |
| 20 |  Viasat |
64,439 | 3.1% | Mobile phone operator | Technology & Electronics |
| 21 |  BT Group |
45,829 | 0.6% | Mobile phone operator | Technology & Electronics |
| 22 |  MetroPCS |
41,465 | 0.3% | Mobile phone operator | Technology & Electronics |
| 23 |  Telenor |
36,902 | 0.7% | Mobile phone operator | Technology & Electronics |
| 24 |  Bouygues |
36,459 | 0.3% | Mobile phone operator | Technology & Electronics |
| 25 |  Lebara |
35,657 | 0.7% | Mobile phone operator | Technology & Electronics |
| 26 |  Telus |
32,549 | 0.5% | Mobile phone operator | Technology & Electronics |
| 27 |  Turkcell |
32,101 | 0.2% | Mobile phone operator | Technology & Electronics |
| 28 |  Lifesize |
31,821 | 7.8% | Mobile phone operator | Technology & Electronics |
| 29 |  KPN |
31,352 | 0.7% | Mobile phone operator | Technology & Electronics |
| 30 |  Tele2 |
28,380 | 0.6% | Mobile phone operator | Technology & Electronics |
| 31 |  SFR |
22,554 | 0.2% | Mobile phone operator | Technology & Electronics |
| 32 |  Aldi Talk |
21,555 | 0.5% | Mobile phone operator | Technology & Electronics |
| 33 |  Airtel |
19,260 | 0.4% | Mobile phone operator | Technology & Electronics |
| 34 |  Telkom (South Africa) |
19,075 | 1.0% | Mobile phone operator | Technology & Electronics |
| 35 |  Telmex |
17,477 | 0.2% | Mobile phone operator | Technology & Electronics |
| 36 |  Digicel |
16,442 | 2.3% | Mobile phone operator | Technology & Electronics |
| 37 |  Giffgaff |
16,181 | 0.3% | Mobile phone operator | Technology & Electronics |
| 38 |  Bouygues Telecom |
15,634 | 0.2% | Mobile phone operator | Technology & Electronics |
| 39 |  Simyo |
15,615 | 0.7% | Mobile phone operator | Technology & Electronics |
| 40 |  O2 |
14,996 | 0.2% | Mobile phone operator | Technology & Electronics |
| 41 |  NTT DoCoMo |
14,319 | 0.6% | Mobile phone operator | Technology & Electronics |
| 42 |  Bell Canada |
14,178 | 0.7% | Mobile phone operator | Technology & Electronics |
| 43 |  Congstar |
14,038 | 0.3% | Mobile phone operator | Technology & Electronics |
| 44 |  Vodacom |
13,309 | 0.5% | Mobile phone operator | Technology & Electronics |
| 45 |  Proximus |
12,593 | 0.4% | Mobile phone operator | Technology & Electronics |
| 46 |  Metronet |
12,537 | 1.5% | Mobile phone operator | Technology & Electronics |
| 47 |  entel |
12,014 | 5.7% | Mobile phone operator | Technology & Electronics |
| 48 |  Avea |
11,582 | 3.0% | Mobile phone operator | Technology & Electronics |
| 49 |  NetCom (Norway) |
10,950 | 6.4% | Mobile phone operator | Technology & Electronics |
| 50 |  China Mobile |
10,664 | 6.4% | Mobile phone operator | Technology & Electronics |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each mobile phone operator by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest mobile phone operator in Italy?
Vodafone currently leads with an estimated audience of 5,846,878 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.