A data profile of the people who buy, follow and care about Rádio Comercial in Portugal — modelled from more than twelve digital signal sources. Rádio Comercial has an estimated audience of 1,784,429 people in Portugal.
Rádio Comercial has an estimated audience of 1,784,429 people in Portugal. 67.4% are female, 32.6% are male, average age 44.1. Top brand affinities: Big Brother (TV series), Real property, Lingerie, Black Friday (shopping), EDreams.
Top brand affinities include Big Brother (TV series), Real property, Lingerie, with strongest over-indexing on Big Brother (TV series) (1.58× the country average).
Demographically, the Rádio Comercial audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Rádio Comercial fan in Portugal is more female, around 44.1 years old, with strong Community Orientation tendencies and a notable affinity for Big Brother (TV series).
The key figures that characterise the Rádio Comercial profile in Portugal.
67.4% are female, 32.6% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 44.1 |
| Estimated audience size | 1,784,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 28% | |
| 50+ | 27% |
The strongest cross-interests of the Rádio Comercial audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Popcorn | Food & Beverages | 2.06× | ||
| 02 | Rio Ave F.C. | Sports | 1.97× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 1.94× | ||
| 04 | Vitória S.C. | Sports | 1.83× | ||
| 05 | MSN | News | 1.76× | ||
| 06 | EDreams | Travel & Leisure | 1.71× | ||
| 07 | Selfie | Internet & Social Media | 1.69× | ||
| 08 | Library | Literature | 1.68× | ||
| 09 | S.C. Braga | Sports | 1.66× | ||
| 10 | French cuisine | Food & Beverages | 1.62× | ||
| 11 | Costume jewelry | Fashion & Accessoires | 1.60× | ||
| 12 | Lingerie | Fashion & Accessoires | 1.59× | ||
| 13 | Black Friday (shopping) | Shopping | 1.59× | ||
| 14 | Big Brother (TV series) | Movies & TV | 1.58× | ||
| 15 | Grocery store | Food & Beverages | 1.57× | ||
| 16 | Portugal national football team | Sports | 1.55× | ||
| 17 | Romance novels | Literature | 1.53× | ||
| 18 | Charity and causes | Business & Career | 1.52× | ||
| 19 | Fast food restaurants | Food & Beverages | 1.52× | ||
| 20 | Real property | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.31× | |
| Indulgence | JOY | 1.26× | |
| Pet Ownership | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.85× | |
| Mindfulness | BALANCE | 0.89× | |
| Sustainability | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Rádio Comercial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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