A data profile of the people who buy, follow and care about Radio online in Portugal — modelled from more than twelve digital signal sources. Radio online has an estimated audience of 1,414,060 people in Portugal.
Radio online has an estimated audience of 1,414,060 people in Portugal. 26.8% are female, 73.2% are male, average age 32.4.
The key figures that characterise the Radio online profile in Portugal.
26.8% are female, 73.2% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 32.4 |
| Estimated audience size | 1,414,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Radio online audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 31.1% |
| Poland | 26.4% |
| Portugal | 12.9% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Radio online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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