A data profile of the people who buy, follow and care about Digital electronics in Portugal — modelled from more than twelve digital signal sources. Digital electronics has an estimated audience of 1,428,570 people in Portugal.
The average Digital electronics fan in Portugal is 44.9 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Fnac, OLX, Betclic, with strongest over-indexing on Fnac (2.42× the country average).
Demographically, the Digital electronics audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Digital electronics fan in Portugal is more male, around 44.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Fnac.
The key figures that characterise the Digital electronics profile in Portugal.
44.1% are female, 55.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 44.9 |
| Estimated audience size | 1,428,570 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Digital electronics audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 10.8% |
| India | 9.0% |
Where the Digital electronics audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Beja District | ~30K | 1.21× | |
| 02 | Évora District | ~30K | 1.10× | |
| 03 | Castelo Branco District | ~30K | 1.08× | |
| 04 | Azores | ~40K | 1.04× | |
| 05 | Viana do Castelo District | ~40K | 1.04× | |
| 06 | Viseu District | ~50K | 1.02× | |
| 07 | Madeira | ~40K | 1.01× | |
| 08 | Coimbra District | ~70K | 0.98× | |
| 09 | Leiria District | ~80K | 0.97× | |
| 10 | Aveiro District | ~100K | 0.95× | |
| 11 | Braga District | ~100K | 0.94× | |
| 12 | Faro District | ~90K | 0.94× | |
| 13 | Setúbal District | ~100K | 0.93× | |
| 14 | Porto District | ~300K | 0.91× | |
| 15 | Santarém District | ~60K | 0.91× | |
| 16 | Lisbon District | ~400K | 0.87× |
The strongest cross-interests of the Digital electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sonic the Hedgehog (series) | Games | 4.83× | ||
| 02 | Web application | Technology & Electronics | 3.17× | ||
| 03 | Headphones | Technology & Electronics | 2.59× | ||
| 04 | Media Markt | Shopping | 2.53× | ||
| 05 | Fnac | Shopping | 2.42× | ||
| 06 | Kitchenware | Home & Garden | 2.13× | ||
| 07 | Radio | Technology & Electronics | 2.01× | ||
| 08 | Xiaomi | Technology & Electronics | 1.88× | ||
| 09 | Microwave oven | Home & Garden | 1.83× | ||
| 10 | Norauto | Cars & Mobility | 1.78× | ||
| 11 | S.C. Braga | Sports | 1.73× | ||
| 12 | Portugal national football team | Sports | 1.63× | ||
| 13 | First-person shooter games | Games | 1.60× | ||
| 14 | Gambling | Games | 1.59× | ||
| 15 | Laptop | Technology & Electronics | 1.59× | ||
| 16 | MSN | News | 1.57× | ||
| 17 | Viral video | Internet & Social Media | 1.56× | ||
| 18 | Betclic | Games | 1.54× | ||
| 19 | OLX | Shopping | 1.51× | ||
| 20 | EDreams | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.53× | |
| Quality Awareness | PREMIUM | 1.35× | |
| Convenience Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Creativity | OPEN | 0.76× | |
| Family Orientation | CONSERVATISM | 0.78× |
Digital electronics has an estimated audience of 1,428,570 people in Portugal, concentrated in Lisbon District and Porto District.
44.1% of Digital electronics fans are female, 55.9% are male, with an average age of 44.9 years.
Digital electronics fans show strongest brand affinity for Fnac (2.42×), OLX (1.51×), and Betclic (1.54×) over the country average.
Digital electronics fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Digital electronics itself, the audience over-indexes on OLX (1.51×), Betclic (1.54×), Radio (2.01×), and Web application (3.17×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Digital electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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