A data profile of the people who buy, follow and care about Crafts in Poland — modelled from more than twelve digital signal sources. Crafts has an estimated audience of 6,895,783 people in Poland.
Crafts has an estimated audience of 6,895,783 people in Poland. 59.9% are female, 40.1% are male, average age 42.5. Top brand affinities: Plus-size clothing, Crochet, Bonprix, Family and consumer science, Curtain.
Top brand affinities include Plus-size clothing, Crochet, Bonprix, with strongest over-indexing on Plus-size clothing (1.56× the country average).
Demographically, the Crafts audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Individualism, Quality Awareness.
The typical Crafts fan in Poland is more female, around 42.5 years old, with strong Individualism tendencies and a notable affinity for Plus-size clothing.
The key figures that characterise the Crafts profile in Poland.
59.9% are female, 40.1% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 42.5 |
| Estimated audience size | 6,895,783 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Crafts audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.0% |
| United Kingdom | 5.1% |
| India | 4.9% |
The strongest cross-interests of the Crafts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clique | Kids & Family | 1.89× | ||
| 02 | MARC CAIN | Fashion & Accessoires | 1.85× | ||
| 03 | Family and consumer science | Kids & Family | 1.77× | ||
| 04 | Tombstone, Arizona | Travel & Leisure | 1.75× | ||
| 05 | Bonprix | Shopping | 1.69× | ||
| 06 | Winiary (company) | Food & Beverages | 1.65× | ||
| 07 | Crochet | Home & Garden | 1.62× | ||
| 08 | Curtain | Home & Garden | 1.59× | ||
| 09 | Custard | Food & Beverages | 1.57× | ||
| 10 | Plus-size clothing | Fashion & Accessoires | 1.56× | ||
| 11 | Folk art | Arts & Culture | 1.56× | ||
| 12 | Vendor | Business & Career | 1.54× | ||
| 13 | Skilled worker | Business & Career | 1.54× | ||
| 14 | Fruit curd | Food & Beverages | 1.54× | ||
| 15 | Chapati | Food & Beverages | 1.54× | ||
| 16 | Minor (law) | Politics & Society | 1.53× | ||
| 17 | Tablecloth | Home & Garden | 1.52× | ||
| 18 | Roses, Girona | Travel & Leisure | 1.52× | ||
| 19 | Salad | Food & Beverages | 1.51× | ||
| 20 | Potato salad | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.17× | |
| Quality Awareness | PREMIUM | 1.03× | |
| Need for Security | CONSERVATISM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.59× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Early Adopter Mentality | POWER | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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