A data profile of the people who buy, follow and care about Crafts in Colombia — modelled from more than twelve digital signal sources. Crafts has an estimated audience of 5,723,244 people in Colombia.
Crafts has an estimated audience of 5,723,244 people in Colombia. 55.0% are female, 45.0% are male, average age 36.6. Top brand affinities: Sewing, Yarn, Knitting, Crochet, Ravenna.
Top brand affinities include Sewing, Yarn, Knitting, with strongest over-indexing on Sewing (2.13× the country average).
Demographically, the Crafts audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Crafts fan in Colombia is balanced, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for Sewing.
The key figures that characterise the Crafts profile in Colombia.
55.0% are female, 45.0% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 36.6 |
| Estimated audience size | 5,723,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Crafts audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.0% |
| United Kingdom | 5.1% |
| India | 4.9% |
The strongest cross-interests of the Crafts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stitch (textile arts) | Fashion & Accessoires | 3.03× | ||
| 02 | DIY & Craft Ideas | Home & Garden | 2.57× | ||
| 03 | Paleolithic | Politics & Society | 2.40× | ||
| 04 | Sewing needle | Home & Garden | 2.28× | ||
| 05 | Sewing | Home & Garden | 2.13× | ||
| 06 | Folk art | Arts & Culture | 2.00× | ||
| 07 | Needlework | Home & Garden | 1.99× | ||
| 08 | Embroidery | Home & Garden | 1.96× | ||
| 09 | Textile arts | Arts & Culture | 1.92× | ||
| 10 | Pattern (sewing) | Home & Garden | 1.85× | ||
| 11 | Incentive | Business & Career | 1.81× | ||
| 12 | Crochet | Home & Garden | 1.79× | ||
| 13 | Knitting | Home & Garden | 1.78× | ||
| 14 | Los Remedios | Travel & Leisure | 1.78× | ||
| 15 | Yarn | Fashion & Accessoires | 1.73× | ||
| 16 | Sewing machine | Home & Garden | 1.68× | ||
| 17 | Ravenna | Travel & Leisure | 1.64× | ||
| 18 | Caseros, Buenos Aires | Travel & Leisure | 1.57× | ||
| 19 | Shoemaking | Fashion & Accessoires | 1.56× | ||
| 20 | Victoria Ruffo | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.13× | |
| Indulgence | JOY | 1.01× | |
| Creativity | OPEN | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.64× | |
| Patriotism | CONSERVATISM | 0.69× | |
| Risk Appetite | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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