A data profile of the people who buy, follow and care about Crafts in Indonesia — modelled from more than twelve digital signal sources. Crafts has an estimated audience of 6,273,035 people in Indonesia.
The average Crafts fan in Indonesia is 36.6 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Creative Commons, Mara Region, Milea, Ioannina, with strongest over-indexing on Creative Commons (1.65× the country average).
Demographically, the Crafts audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Crafts fan in Indonesia is more male, around 36.6 years old, with strong Individualism tendencies and a notable affinity for Creative Commons.
The key figures that characterise the Crafts profile in Indonesia.
43.8% are female, 56.2% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 36.6 |
| Estimated audience size | 6,273,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 29% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Crafts audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.0% |
| United Kingdom | 5.1% |
| India | 4.9% |
Where the Crafts audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Special Region of Yogyakarta | ~200K | 1.96× | |
| 02 | Bali | ~200K | 1.55× | |
| 03 | Central Java | ~800K | 1.27× | |
| 04 | East Java | ~800K | 1.20× | |
| 05 | Central Kalimantan | ~60K | 1.09× | |
| 06 | South Sulawesi | ~200K | 1.08× | |
| 07 | South Kalimantan | ~90K | 1.08× | |
| 08 | Banten | ~300K | 1.07× | |
| 09 | East Kalimantan | ~100K | 1.06× | |
| 10 | Riau Islands | ~70K | 1.05× | |
| 11 | West Kalimantan | ~90K | 1.04× | |
| 12 | West Sulawesi | ~30K | 1.03× | |
| 13 | Bangka-Belitung Islands | ~30K | 1.02× | |
| 14 | Central Sulawesi | ~60K | 0.99× | |
| 15 | North Sulawesi | ~70K | 0.98× | |
| 16 | Southeast Sulawesi | ~50K | 0.98× | |
| 17 | Gorontalo (disambiguation)(2) | ~30K | 0.98× | |
| 18 | North Kalimantan | ~20K | 0.98× | |
| 19 | West Papua | ~20K | 0.98× | |
| 20 | Riau | ~100K | 0.96× | |
| 21 | Lampung | ~100K | 0.95× | |
| 22 | Papua (province) | ~40K | 0.95× | |
| 23 | Maluku | ~30K | 0.95× | |
| 24 | South Sumatra | ~100K | 0.94× | |
| 25 | West Nusa Tenggara | ~70K | 0.94× | |
| 26 | Bengkulu | ~50K | 0.94× | |
| 27 | West Java | ~900K | 0.93× | |
| 28 | Jambi | ~70K | 0.93× | |
| 29 | North Maluku | ~20K | 0.93× | |
| 30 | West Sumatra | ~100K | 0.91× | |
| 31 | Jakarta | ~400K | 0.88× | |
| 32 | East Nusa Tenggara | ~60K | 0.88× | |
| 33 | Aceh | ~70K | 0.85× | |
| 34 | North Sumatra | ~200K | 0.83× |
The strongest cross-interests of the Crafts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | du | Technology & Electronics | 2.27× | ||
| 02 | Shoemaking | Fashion & Accessoires | 1.87× | ||
| 03 | MK | Music & Radio | 1.85× | ||
| 04 | Scale model | Kids & Family | 1.84× | ||
| 05 | Aga Khan University | Business & Career | 1.83× | ||
| 06 | Makan (TV series) | Movies & TV | 1.80× | ||
| 07 | Wind turbine | Home & Garden | 1.73× | ||
| 08 | Milea, Ioannina | Travel & Leisure | 1.72× | ||
| 09 | Sia | Music & Radio | 1.71× | ||
| 10 | Texting | Technology & Electronics | 1.70× | ||
| 11 | Mara Region | Travel & Leisure | 1.69× | ||
| 12 | Data compression | Technology & Electronics | 1.67× | ||
| 13 | Creative Commons | Technology & Electronics | 1.65× | ||
| 14 | Tanzania | Travel & Leisure | 1.60× | ||
| 15 | Attachment theory | Kids & Family | 1.59× | ||
| 16 | Goyang | Travel & Leisure | 1.58× | ||
| 17 | Gado-gado | Food & Beverages | 1.54× | ||
| 18 | Chuuk Lagoon | Travel & Leisure | 1.53× | ||
| 19 | Practical joke | Internet & Social Media | 1.52× | ||
| 20 | Zaman (newspaper) | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.98× | |
| Risk Appetite | THRILL | 0.93× | |
| Need for Security | CONSERVATISM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Social Media Usage | JOY | 0.56× | |
| Early Adopter Mentality | POWER | 0.56× |
Crafts has an estimated audience of 6,273,035 people in Indonesia, concentrated in West Java and East Java.
43.8% of Crafts fans are female, 56.2% are male, with an average age of 36.6 years.
Crafts fans show strongest brand affinity for Creative Commons (1.65×), Mara Region (1.69×), and Milea, Ioannina (1.72×) over the country average.
Crafts fans in Indonesia are most concentrated in West Java (reach ~900K), East Java (reach ~800K), and Central Java (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Crafts itself, the audience over-indexes on Mara Region (1.69×), Milea, Ioannina (1.72×), Data compression (1.67×), and Goyang (1.58×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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