A data profile of the people who buy, follow and care about Crafts in Malaysia — modelled from more than twelve digital signal sources. Crafts has an estimated audience of 4,209,002 people in Malaysia.
The average Crafts fan in Malaysia is 39.2 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Cebuano language, Magnum4D, Cooking show, with strongest over-indexing on Cebuano language (3.53× the country average).
Demographically, the Crafts audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Crafts fan in Malaysia is balanced, around 39.2 years old, with strong Individualism tendencies and a notable affinity for Cebuano language.
The key figures that characterise the Crafts profile in Malaysia.
52.3% are female, 47.7% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 39.2 |
| Estimated audience size | 4,209,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Crafts audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.0% |
| United Kingdom | 5.1% |
| India | 4.9% |
Where the Crafts audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sabah | ~500K | 1.33× | |
| 02 | Kuala Lumpur | ~1M | 1.32× | |
| 03 | Sarawak | ~400K | 1.26× | |
| 04 | Selangor | ~1.5M | 1.25× | |
| 05 | Penang | ~300K | 1.21× | |
| 06 | Johor | ~600K | 1.17× | |
| 07 | Kedah | ~300K | 1.00× | |
| 08 | Perak | ~300K | 0.99× | |
| 09 | Negeri Sembilan | ~200K | 0.96× | |
| 10 | Malacca | ~100K | 0.96× | |
| 11 | Labuan | ~30K | 0.96× | |
| 12 | Pahang | ~200K | 0.95× | |
| 13 | Perlis | ~60K | 0.94× | |
| 14 | Terengganu | ~200K | 0.93× | |
| 15 | Putrajaya | ~20K | 0.92× | |
| 16 | Kelantan | ~200K | 0.89× |
The strongest cross-interests of the Crafts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cebuano language | Politics & Society | 3.53× | ||
| 02 | Cooking show | Food & Beverages | 2.71× | ||
| 03 | Self care | Health | 2.29× | ||
| 04 | Online grocer | Shopping | 2.27× | ||
| 05 | redBus | Travel & Leisure | 2.18× | ||
| 06 | Wind turbine | Home & Garden | 2.14× | ||
| 07 | Teacher education | Business & Career | 2.12× | ||
| 08 | Gift shop | Home & Garden | 2.10× | ||
| 09 | Makeup Tutorials | Beauty & Wellness | 2.04× | ||
| 10 | Gold bar | Business & Career | 1.94× | ||
| 11 | Household goods | Home & Garden | 1.88× | ||
| 12 | Creative Commons | Technology & Electronics | 1.83× | ||
| 13 | Government | Politics & Society | 1.76× | ||
| 14 | kumpulan wang simpanan pekerja | Business & Career | 1.75× | ||
| 15 | Indeed.com | Business & Career | 1.73× | ||
| 16 | Home shopping | Shopping | 1.72× | ||
| 17 | Magnum4D | Games | 1.71× | ||
| 18 | Cinema of Bangladesh | Movies & TV | 1.68× | ||
| 19 | Sinar FM | Music & Radio | 1.62× | ||
| 20 | Database | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.69× | |
| Early Adopter Mentality | POWER | 1.67× | |
| Travelling | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.94× | |
| Career Orientation | POWER | 0.98× | |
| Family Orientation | CONSERVATISM | 1.12× |
Crafts has an estimated audience of 4,209,002 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
52.3% of Crafts fans are female, 47.7% are male, with an average age of 39.2 years.
Crafts fans show strongest brand affinity for Cebuano language (3.53×), Magnum4D (1.71×), and Cooking show (2.71×) over the country average.
Crafts fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1M), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Crafts itself, the audience over-indexes on Magnum4D (1.71×), Cooking show (2.71×), kumpulan wang simpanan pekerja (1.75×), and Gift shop (2.1×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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