Rascasse Audience Intelligence

Desserts Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Desserts in United Arab Emirates — modelled from more than twelve digital signal sources. Desserts has an estimated audience of 2,701,409 people in United Arab Emirates.

#142among Topic in United Arab Emirates
#17in Food & Beverages

The average Desserts fan in United Arab Emirates is 36.3 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Desserts profile in United Arab Emirates.

Audience size
2.7M
in United Arab Emirates
Gender
36.5%
63.5% male
Age
36.3
average years
Country rank
#204
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Desserts fans

36.5% are female, 63.5% are male, average age 36.3.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for Desserts audience in United Arab Emirates
MetricValue
Female36.5%
Male63.5%
Average age36.3
Estimated audience size2,701,409
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Desserts audience in United Arab Emirates
Age bracketShare%
16-1911%
20-2935%
30-3931%
40-4916%
50+7%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Desserts audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Desserts
CountryShare
United States19.1%
Japan5.3%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Desserts audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Desserts fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Dubai~2M1.46×
02Emirate of Abu Dhabi~1M1.08×
03Ras Al Khaimah~100K0.96×
04Emirate of Ajman~300K0.92×
05Fujairah~60K0.86×
06Emirate of Sharjah~500K0.85×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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