A data profile of the people who buy, follow and care about Desserts in Malaysia — modelled from more than twelve digital signal sources. Desserts has an estimated audience of 4,484,357 people in Malaysia.
Desserts has an estimated audience of 4,484,357 people in Malaysia. 58.2% are female, 41.8% are male, average age 38.3. Top brand affinities: Abaya, Jilbāb, Assam, Clothing sizes, Kimberly-Clark.
Top brand affinities include Abaya, Jilbāb, Assam, with strongest over-indexing on Abaya (1.57× the country average).
Demographically, the Desserts audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Individualism, Travelling.
The typical Desserts fan in Malaysia is more female, around 38.3 years old, with strong Individualism tendencies and a notable affinity for Abaya.
The key figures that characterise the Desserts profile in Malaysia.
58.2% are female, 41.8% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 38.3 |
| Estimated audience size | 4,484,357 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Desserts audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
The strongest cross-interests of the Desserts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TVN (Poland) | Movies & TV | 1.61× | ||
| 02 | Assam | Travel & Leisure | 1.58× | ||
| 03 | Abaya | Fashion & Accessoires | 1.57× | ||
| 04 | Clothing sizes | Fashion & Accessoires | 1.57× | ||
| 05 | Jilbāb | Fashion & Accessoires | 1.56× | ||
| 06 | Cafeina | Topic | 1.56× | ||
| 07 | bighitentertainment | Movies & TV | 1.54× | ||
| 08 | Kimberly-Clark | Beauty & Wellness | 1.52× | ||
| 09 | Bus rapid transit | Cars & Mobility | 1.52× | ||
| 10 | Polka dot | Fashion & Accessoires | 1.51× | ||
| 11 | Hershey's Cookies 'n' Creme | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.07× | |
| Travelling | THRILL | 0.97× | |
| Urban Lifestyle | OPEN | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.57× | |
| Spirituality | BALANCE | 0.72× | |
| Social Media Usage | JOY | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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