A data profile of the people who buy, follow and care about Xiaomi in Poland — modelled from more than twelve digital signal sources. Xiaomi has an estimated audience of 1,355,562 people in Poland.
Xiaomi has an estimated audience of 1,355,562 people in Poland. 34.8% are female, 65.2% are male, average age 36.8. Top brand affinities: Samsung Galaxy, BP, Samsung, Huawei, Apple Watch.
Top brand affinities include Samsung Galaxy, BP, Samsung, with strongest over-indexing on Samsung Galaxy (6.78× the country average).
Demographically, the Xiaomi audience skews more male with an average age of 36.8, and over-indexes on personality traits such as DIY Mentality, Social Media Usage.
The typical Xiaomi fan in Poland is more male, around 36.8 years old, with strong DIY Mentality tendencies and a notable affinity for Samsung Galaxy.
The key figures that characterise the Xiaomi profile in Poland.
34.8% are female, 65.2% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 36.8 |
| Estimated audience size | 1,355,562 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 12% |
The strongest cross-interests of the Xiaomi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mechanical watch | Fashion & Accessoires | 7.52× | ||
| 02 | Samsung Galaxy | Technology & Electronics | 6.78× | ||
| 03 | Automatic watch | Fashion & Accessoires | 6.45× | ||
| 04 | Mobile phone accessories | Technology & Electronics | 6.19× | ||
| 05 | Huawei | Technology & Electronics | 5.13× | ||
| 06 | Powerbank | Technology & Electronics | 3.82× | ||
| 07 | Apple Watch | Technology & Electronics | 3.68× | ||
| 08 | Samsung | Technology & Electronics | 3.30× | ||
| 09 | Laptop | Technology & Electronics | 2.93× | ||
| 10 | Gadget | Technology & Electronics | 2.82× | ||
| 11 | BP | Cars & Mobility | 2.56× | ||
| 12 | Electronics | Technology & Electronics | 1.93× | ||
| 13 | OLX | Shopping | 1.81× | ||
| 14 | Online games | Games | 1.81× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.77× | ||
| 16 | Home Appliances | Home & Garden | 1.67× | ||
| 17 | Lech Poznań | Sports | 1.64× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Google Maps | Internet & Social Media | 1.53× | ||
| 20 | Media Expert | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.91× | |
| Social Media Usage | JOY | 1.29× | |
| Urban Lifestyle | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.52× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Design Affinity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Xiaomi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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