Rascasse Audience Intelligence

Xiaomi Target Market in Indonesia

A data profile of the people who buy, follow and care about Xiaomi in Indonesia — modelled from more than twelve digital signal sources. Xiaomi has an estimated audience of 2,358,166 people in Indonesia.

#1among Computer / hardware in Indonesia
#41among Brand in Indonesia
#65in Technology & Electronics

The average Xiaomi fan in Indonesia is 32.7 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Jakarta.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Xiaomi profile in Indonesia.

Audience size
2.4M
in Indonesia
Gender
38.6%♀
61.4% male
Age
32.7
average years
Country rank
#883
Brand in Indonesia
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Xiaomi

38.6% are female, 61.4% are male, average age 32.7.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Xiaomi audience in Indonesia
MetricValue
Female38.6%
Male61.4%
Average age32.7
Estimated audience size2,358,166
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Xiaomi audience in Indonesia
Age bracketShare%
16-1928%
20-2932%
30-3922%
40-4912%
50+7%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Xiaomi audience comes from Indonesia.

Worldwide audience distribution share by country for Xiaomi
CountryShare
Brazil7.5%
India5.8%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Xiaomi audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Xiaomi customers by region in Indonesia
#RegionReachAffinity×
01Jakarta~300K1.37×
02Bali~60K1.29×
03Banten~100K1.16×
04West Kalimantan~40K1.15×
05Central Kalimantan~20K1.14×
06Central Sulawesi~20K1.10×
07Southeast Sulawesi~20K1.10×
08South Sulawesi~80K1.09×
09East Kalimantan~40K1.09×
10North Sulawesi~30K1.08×
11East Java~300K1.07×
12Riau Islands~30K1.07×
13South Sumatra~60K1.06×
14North Sumatra~100K1.05×
15Gorontalo (disambiguation)(2)~10K1.05×
16Riau~60K1.03×
17North Kalimantan~8K1.01×
18Special Region of Yogyakarta~40K1.00×
19South Kalimantan~30K1.00×
20Papua (province)~10K1.00×
21Maluku~10K0.98×
22West Sulawesi~9K0.96×
23Central Java~200K0.95×
24West Java~300K0.93×
25West Papua~7K0.93×
26Bangka-Belitung Islands~10K0.90×
27Lampung~40K0.89×
28Jambi~20K0.88×
29North Maluku~7K0.87×
30West Sumatra~30K0.85×
31Aceh~30K0.84×
32West Nusa Tenggara~20K0.84×
33Bengkulu~10K0.69×
34East Nusa Tenggara~20K0.66×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in Indonesia

See Xiaomi audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Xiaomi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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