A data profile of the people who buy, follow and care about Samsung in Poland — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 2,819,121 people in Poland.
Samsung has an estimated audience of 2,819,121 people in Poland. 46.4% are female, 53.6% are male, average age 38.3. Top brand affinities: Office 365, Epilator, Samsung Galaxy, GitHub, Chopin (vodka).
Top brand affinities include Office 365, Epilator, Samsung Galaxy, with strongest over-indexing on Office 365 (1.71× the country average).
Demographically, the Samsung audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Price Sensitivity, Individualism.
The typical Samsung fan in Poland is balanced, around 38.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Office 365.
The key figures that characterise the Samsung profile in Poland.
46.4% are female, 53.6% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 38.3 |
| Estimated audience size | 2,819,121 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 14% |
of the worldwide Samsung audience comes from Poland.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clique | Kids & Family | 3.25× | ||
| 02 | Telematics | Technology & Electronics | 2.66× | ||
| 03 | Major appliance | Home & Garden | 2.25× | ||
| 04 | Epilator | Beauty & Wellness | 2.20× | ||
| 05 | Jane Fonda | Movies & TV | 2.15× | ||
| 06 | Najwyższy Czas! | News | 2.15× | ||
| 07 | Mahjong | Games | 1.97× | ||
| 08 | Conglomerate (company) | Business & Career | 1.82× | ||
| 09 | Office 365 | Technology & Electronics | 1.71× | ||
| 10 | Microsoft Teams | Technology & Electronics | 1.71× | ||
| 11 | Samsung Galaxy | Technology & Electronics | 1.69× | ||
| 12 | Chopin (vodka) | Food & Beverages | 1.69× | ||
| 13 | Tablecloth | Home & Garden | 1.64× | ||
| 14 | Peugeot 2008 | Cars & Mobility | 1.61× | ||
| 15 | Macaulay Culkin | Movies & TV | 1.60× | ||
| 16 | GitHub | Internet & Social Media | 1.58× | ||
| 17 | Dishwasher | Home & Garden | 1.56× | ||
| 18 | Miele | Home & Garden | 1.56× | ||
| 19 | Kia Sorento | Cars & Mobility | 1.55× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.13× | |
| Individualism | JOY | 1.10× | |
| Quality Awareness | PREMIUM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.43× | |
| Travelling | THRILL | 0.58× | |
| Early Adopter Mentality | POWER | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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