A data profile of the people who buy, follow and care about Samsung in Argentina — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 3,496,049 people in Argentina.
Samsung has an estimated audience of 3,496,049 people in Argentina. 55.2% are female, 44.8% are male, average age 38.8. Top brand affinities: Slot machine, Pragmatic Play, Conglomerate (company), FedEx, Infiniti.
Top brand affinities include Slot machine, Pragmatic Play, Conglomerate (company), with strongest over-indexing on Slot machine (1.54× the country average).
Demographically, the Samsung audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Sports Activity, Career Orientation.
The typical Samsung fan in Argentina is more female, around 38.8 years old, with strong Sports Activity tendencies and a notable affinity for Slot machine.
The key figures that characterise the Samsung profile in Argentina.
55.2% are female, 44.8% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 38.8 |
| Estimated audience size | 3,496,049 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Samsung audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HAVAL | Cars & Mobility | 1.94× | ||
| 02 | Trucking industry in the United States | Business & Career | 1.94× | ||
| 03 | FedEx | Business & Career | 1.86× | ||
| 04 | The Impossible (2012 film) | Movies & TV | 1.85× | ||
| 05 | Express mail | Business & Career | 1.85× | ||
| 06 | Conglomerate (company) | Business & Career | 1.81× | ||
| 07 | Virtual machine | Technology & Electronics | 1.68× | ||
| 08 | Progressive jackpot | Games | 1.68× | ||
| 09 | Infiniti | Cars & Mobility | 1.63× | ||
| 10 | ICBC Argentina | Business & Career | 1.63× | ||
| 11 | Slotomania - Slot Machines | Games | 1.63× | ||
| 12 | License | Technology & Electronics | 1.62× | ||
| 13 | Virtual private network | Technology & Electronics | 1.56× | ||
| 14 | Colgate University | Business & Career | 1.55× | ||
| 15 | Slot machine | Games | 1.54× | ||
| 16 | Pragmatic Play | Games | 1.54× | ||
| 17 | Tap (valve) | Home & Garden | 1.53× | ||
| 18 | Cif | Home & Garden | 1.52× | ||
| 19 | Bridgestone | Cars & Mobility | 1.51× | ||
| 20 | Itaú Unibanco | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.13× | |
| Career Orientation | POWER | 1.12× | |
| Risk Appetite | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.53× | |
| Patriotism | CONSERVATISM | 0.59× | |
| Individualism | JOY | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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