A data profile of the people who buy, follow and care about Samsung in Finland — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 503,691 people in Finland.
Samsung has an estimated audience of 503,691 people in Finland. 42.8% are female, 57.2% are male, average age 42.7. Top brand affinities: Elisa (Italian singer), Swappie, Mobile device, Smart TV, City car.
Top brand affinities include Elisa (Italian singer), Swappie, Mobile device, with strongest over-indexing on Elisa (Italian singer) (1.51× the country average).
Demographically, the Samsung audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Samsung fan in Finland is more male, around 42.7 years old, with strong Social Media Usage tendencies and a notable affinity for Elisa (Italian singer).
The key figures that characterise the Samsung profile in Finland.
42.8% are female, 57.2% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 42.7 |
| Estimated audience size | 503,691 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Samsung audience comes from Finland.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | YTL | Business & Career | 3.36× | ||
| 02 | Conglomerate (company) | Business & Career | 3.36× | ||
| 03 | Smart TV | Technology & Electronics | 3.14× | ||
| 04 | Samsung Galaxy | Technology & Electronics | 2.16× | ||
| 05 | OnePlus | Technology & Electronics | 1.94× | ||
| 06 | Smartwatch | Technology & Electronics | 1.84× | ||
| 07 | Touchscreen | Technology & Electronics | 1.75× | ||
| 08 | Agricultural cooperative | Business & Career | 1.70× | ||
| 09 | Computer processors | Technology & Electronics | 1.66× | ||
| 10 | Desktop computers | Technology & Electronics | 1.62× | ||
| 11 | Rechargeable battery | Home & Garden | 1.62× | ||
| 12 | Mobile device | Technology & Electronics | 1.61× | ||
| 13 | Swappie | Technology & Electronics | 1.58× | ||
| 14 | Nissan Qashqai | Cars & Mobility | 1.58× | ||
| 15 | City car | Cars & Mobility | 1.54× | ||
| 16 | Stake | Games | 1.53× | ||
| 17 | Elisa (Italian singer) | Music & Radio | 1.51× | ||
| 18 | Smart device | Technology & Electronics | 1.51× | ||
| 19 | Automatic transmission | Cars & Mobility | 1.51× | ||
| 20 | Power tool | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.27× | |
| Urban Lifestyle | OPEN | 1.19× | |
| Design Affinity | PREMIUM | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.37× | |
| Travelling | THRILL | 0.61× | |
| Need for Security | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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