A data profile of the people who buy, follow and care about Swappie in Finland — modelled from more than twelve digital signal sources. Swappie has an estimated audience of 812,930 people in Finland.
Swappie has an estimated audience of 812,930 people in Finland. 42.4% are female, 57.6% are male, average age 40.1. Top brand affinities: Apple Store, Xiaomi, Samsung Galaxy, Huawei, WhatsApp.
Top brand affinities include Apple Store, Xiaomi, Samsung Galaxy, with strongest over-indexing on Apple Store (27.62× the country average).
Demographically, the Swappie audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
The typical Swappie fan in Finland is more male, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Apple Store.
The key figures that characterise the Swappie profile in Finland.
42.4% are female, 57.6% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 40.1 |
| Estimated audience size | 812,930 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 21% |
The strongest cross-interests of the Swappie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple Store | Shopping | 27.62× | ||
| 02 | Xiaomi | Technology & Electronics | 14.40× | ||
| 03 | Huawei | Technology & Electronics | 11.24× | ||
| 04 | Samsung Galaxy | Technology & Electronics | 10.25× | ||
| 05 | OnePlus | Technology & Electronics | 6.18× | ||
| 06 | Apple Watch | Technology & Electronics | 4.51× | ||
| 07 | Jotex | Shopping | 3.33× | ||
| 08 | Internet & Social Media | 3.03× | |||
| 09 | Digital Trends | Technology & Electronics | 2.98× | ||
| 10 | Computer monitors | Technology & Electronics | 2.92× | ||
| 11 | Twitch | Games | 2.20× | ||
| 12 | Online games | Games | 1.99× | ||
| 13 | Innovation | Business & Career | 1.99× | ||
| 14 | Tesla Motors | Cars & Mobility | 1.88× | ||
| 15 | City car | Cars & Mobility | 1.78× | ||
| 16 | YouTube Music | Internet & Social Media | 1.75× | ||
| 17 | Modern architecture | Arts & Culture | 1.73× | ||
| 18 | Nokia | Technology & Electronics | 1.61× | ||
| 19 | Samsung | Technology & Electronics | 1.58× | ||
| 20 | Instant messaging | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.68× | |
| Social Media Usage | JOY | 1.34× | |
| Risk Appetite | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.79× | |
| Creativity | OPEN | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Swappie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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